2016 Marketing Technology Summit

  • 2016 Marketing Technology Summit

    The Eighth Annual Arizona Marketing Technology Summit

    The Arizona Technology Council (AZTC) and Business Marketing Association (BMA) Phoenix Chapter are excited to present the eighth annual Marketing Technology Summit, Thursday, August 18, 2016, at ASU SkySong.

    When: ( Add to Calendar 2016-08-18 12:30:00 2016-08-18 18:00:00 America/Phoenix 2016 Marketing Technology Summit The Arizona Technology Council (AZTC) and Business Marketing Association (BMA) Phoenix Chapter are excited to present the eighth annual Marketing Technology Summit, Thursday, August 18, 2016, at ASU SkySong. 1475 N. Scottsdale Rd, Suite 200, Scottsdale, AZ 85257 Phoenix B2B Marketing Association bmaphoenix@gmail.com )

    Thursday, August 18, 2016 12:30 pm-6:00 pm

    Where: ( view map )

    1475 N. Scottsdale Rd, Suite 200, Scottsdale, AZ 85257

The Arizona Technology Council (AZTC) and Business Marketing Association (BMA) Phoenix Chapter are excited to present the eighth annual Marketing Technology Summit, Thursday, August 18, 2016, at ASU SkySong.More than 200 business-to-business marketing, sales, and technology professionals from throughout Arizona will be in attendance for this intense half-day program featuring top-tier educational content and networking with industry leaders from both AZTC + BMA member organizations.

THIS EVENT HAS PASSED BUT YOU CAN SEE THESE GREAT SPEAKERS HERE

Keynote Speaker: Jon Miller

Jon-Miller-head-shot-600x900-Engagio-2016-New-GreenJon Miller, co-founder of Marketo and CEO and co-founder of Engagio, an account-based platform that orchestrates outbound interactions across departments and channels, will keynote an exciting day of speakers.

He is the author of multiple marketing books including Engagio’s Clear and Complete Guide to Account Based Marketing and Marketo’s Definitive Guide to Marketing Automation. Jon has a passion for helping marketers everywhere, and is on the Board of Scripted and is an adviser to Optimizely and Newscred. The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue.

Event Agenda: 

12:30pm | Registration Opens

1:00pm | Opening Remarks, AZTC + BMA

  • Steve Zylstra, President & CEO Arizona Technology Council
  • Sheila Kloefkorn, President of BMA Phoenix, CEO/President, KEO Marketing Inc

1:15pm | Keynote Speaker – Jon Miller, CEO of Engagio

 

  • Account Based Marketing + Account Based Sales Development = Account Based Everything
    • If your job is to prospect for new contacts, not just follow-up on leads from marketing, then you know you can’t just wait around for the right people from the right accounts to swim into that net. You need to reach out to those “big fish” directly. So when you need more than inbound, learn the new secret sauce for combining account based marketing and sales development to build pipeline at target accounts, expand existing relationships, and connect with more decision makers.
      • In this session, you’ll learn:
        • How your outbound calls and emails don’t have to be interruptive
        • How to reach the right targets inside your named accounts
        • How to build awareness, engagement, and impact with your targeted personas

 

2:00pm | Interactive Panel:  TRENDS IN B2B MARKETING IN 2016: RESEARCH, DIGITAL, ADVERTISING

  • Our panel will discuss the most important trends in B2B Marketing in 2016. Buyer behavior is changing faster than ever before. Learn what the most successful marketers are doing to stay ahead and succeed in 2016.
    • Al Maag, Executive Director, BMA, Founder MaagComm+
    • Sheila Kloefkorn, CEO/President, KEO Marketing Inc
    • Jeremy Hudgens, SVP Director of Client Solutions, Genius Monkey
    • Rick Flowers – Managing Partner, Kpmh Digital
    • John Fraser – CMO, Tiempo Development

2:45pm | Break

3:00pm | Keynote Speaker: Eileen Gibson, VP Market Management, Avnet

  •  NO SHORTCUTS TO GROWTH: PLAN YOUR WORK AND WORK YOUR PLAN
    • Growth is the lifeblood of every company. And you have choices to make when you plan for it. Your current customer base can provide great opportunities – sell them more of what you have or expand your offerings for them. Or, you can target a new customer segment for growth – position your current offerings for a different customer type or make a completely new market move with new offerings in a new segment. Each of these options comes with dynamics, risks and potential rewards. Whichever option you choose, the discipline of thorough and deliberate go-to-market planning can mean the difference between success and failure. Hear about the Top 5 tips that will ensure you cover every base and increase your chances for success as you embark on your journey to growth.

3:45pm | Break

4:00pm | Breakout Session: TRENDS IN APPLICATIONS 2016: WHAT IS HAVING THE BIGGEST IMPACT ON MARKETING

  • Moderated by: Kendall Matthews, CMO, AppointmentPlus
  • DoubleDutch, Matt Ziegler, Sr. Director of Strategy
  • Coplex, Zach Ferres, CEO
  • Bruce Petillo  – Director of Marketing, Insight
  • Arnold Jee, CEO of Rare Labs

4:00pm | Breakout Session: Amy Protexter, VP Marketing, Insight

  • Inside Out: A Story About Refreshing A Brand 
    • Your organization is growing and changing in response to a variety of forces: a changing market place, an evolution in technology, mergers and acquisitions. Those forces may be  causing your product and value proposition to evolve. This session will help you understand not only the power of refreshing your brand, but also the importance of doing so from the inside out.Insight refreshed its brand a little more than a year ago for the first time in its 27-year history. During that time, it had evolved and grown from a business plan created during an ASU course by brothers Tim and Eric Crown to a 5,500 employee, global, Fortune 500 company. Learn how Insight stayed true to its DNA, but found a way to simplify its purpose and values to create tremendous internal alignment and begin to fuel its digital transformation in the marketplace.

5:00pm | Closing remarks/cocktail reception/sponsor expo

6:00pm | Event Ends

Who Will Be Attending?
Members of Arizona’s technology and marketing ecosystem, including:
●  CMOs and CIOs
●  Small, mid-size and large high-tech organizations
●  Venture capitalists, angels, banks and fund managers
●  Marketing and Public Relations agency leaders
●  Educators and marketers from K-12 and higher education
●  Public policy leaders
●  Legal professionals

Registration:
Student, $25.00
AZTC or BMA Member, $40.00
Non-Member, $60.00

Registration is now open, to register please click here.

***The AZTC and BMA have a no refund policy on all events

 

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