Modern Day Myths of the Channel: What Works, What Doesn’t, and How You Can Invigorate Your Channel Sales

  • Modern Day Myths of the Channel: What Works, What Doesn’t, and How You Can Invigorate Your Channel Sales

    As companies embrace game-changing technologies such as cloud, converged infrastructure and mobile, IT solution providers like value-added resellers (VARs), systems integrators (SIs) and managed service providers (MSPs) are retooling their businesses to s...

    When: ( Add to Calendar 2016-05-17 16:00:00 2016-05-17 18:00:00 America/Phoenix Modern Day Myths of the Channel: What Works, What Doesn’t, and How You Can Invigorate Your Channel Sales As companies embrace game-changing technologies such as cloud, converged infrastructure and mobile, IT solution providers like value-added resellers (VARs), systems integrators (SIs) and managed service providers (MSPs) are retooling their businesses to s... Phoenix B2B Marketing Association bmaphoenix@gmail.com )

    Tuesday, May 17, 2016 4:00 pm-6:00 pm

    Where: ( view map )

As companies embrace game-changing technologies such as cloud, converged infrastructure and mobile, IT solution providers like value-added resellers (VARs), systems integrators (SIs) and managed service providers (MSPs) are retooling their businesses to sell new solutions and enhance the value they deliver in this changing landscape.

Join us on May 17th for our panel discussion on ‘Modern Myths of the Channel’. Our channel experts will discuss what works, what doesn’t and what companies need to be doing to invigorate their channel sales, including:

  • The biggest challenges for channel partners in 2016
  • How suppliers are innovating their channel programs and resources
  • Strategies to engage and motivate channel sales teams
  • Marketing support and programs that partners want (and work)
  • Where channel partners are getting it right, and what we can learn

You’ll also have the opportunity to ask questions about your own channel strategies and challenges, and share best practices with other channel marketers.

PLUS, everyone attending will have a chance to win two tickets to Co:llaborate 2016 being held in Phoenix on November 2-3, courtesy of Allbound. https://www.allbound.com/collaborate2016

When:
Tuesday, May 17, 2016; 4:00-6:00 p.m.

Where:
SkySong
1475 N Scottsdale Road, Suite 301
Scottsdale, Arizona 85257

 

Moderator:

Renee Yeager, Founder and Managing Partner, Yeager

For over 25 years, Renee has developed award-winning marketing strategies and campaigns for the leading technology companies in the world. She’s been at the helm of Yeager Marketing since 2008, and has led the company to achieve double-digit growth annually and win numerous awards for content, creative and integrated marketing. Prior to Yeager, she ran her own consulting firm providing strategy, campaign development and implementation support to companies in high-tech and financial services. In her corporate experience, Renee was Director of Marketing Services for Avnet, a $27 billion leader in global technology distribution. While at Avnet, she managed a multi-million services practice that created strategies and implemented channel marketing programs for companies including HP, Oracle, IBM, Computer Associates, NetApp and EMC. Prior to Avnet, Renee launched and managed international operations for two technology-training companies, and worked in marketing leadership roles for Viasoft and myGeek.com. In 2015, Renee was awarded the Best in Business Gold Award for Marketing Executive of the Year and the Stevie Bronze Award for Executive of the Year: Advertising, Marketing and PR. Renee sits on the board of the Phoenix Business Marketing Association as VP Programming.

Panelists:

Scott Salkin, Founder and CEO, Allbound

Scott Salkin is the Founder and CEO of Allbound, an enterprise mobile SaaS platform that makes it easy for businesses to access, share and report on all key components of their marketing, sales, channel, and training content and activities. In 2007, he transitioned his passion for technology, sales and marketing into his first startup, IDS Technology Marketing, a business-to-business (B2B) marketing firm that grew into a multi-million dollar services operation before being dissolved into Allbound. Salkin has recently been listed by the Arizona Republic as one if its “Top 35 Entrepreneurs Under 35,” as one of the Phoenix Business Journal’s “40 Under 40” and was featured as one of AZ Business Magazine’s “Generation Next Business Leaders.” In 2013, he was honored as the Phoenix Business Journal and Business Marketing Association (BMA) Marketer of the Year.

Jon Hunter, EVP Worldwide Field Operations, OpenText

Jon Hunter is a globally recognized leader in technology sales, service and channel expansion. He most recently served as the executive vice president of global field operations at OpenText where he helped grow company revenues from $1.1 billion to $1.6 billion. Prior to OpenText, he spent 18 years at Computer Associates (CA) Technologies as senior vice president and general manager of North America. In that role, Hunter oversaw over 1,300 sales, marketing, and service professionals in CA’s largest multi-billion dollar division.

Tim Fitzgerald, Vice President, Digital Transformation Avnet, Inc.

Tim FitzGerald is the vice president of Digital Transformation for Technology Solutions, Americas. In his role, FitzGerald oversees the development Avnet’s Digital Transformation focus and helping solution providers, managed service providers and independent software vendors and their customers solve their business challenges by embracing and empowering digital technologies. This transformation enables Avnet partners to achieve higher levels of collaboration with near-instantaneous sharing of information, increased efficiency, better market responsiveness, more entrepreneurial energy and greater innovations by replacing manual, analog and extraneous procedures with digital technologies utilizing software-defined and analytics-driven processes. Over the past year, FitzGerald has led the launch of Avnet Cloud Marketplace, Avnet’s one-stop shop that offers comprehensive solutions from leading cloud service providers, flexible payment models and a powerful cloud management toolset. He has received several industry recognitions and is a frequent speaker on the topics of cloud computing, data center technologies and the channel. In November 2011, UBM Channel’s CRN ranked him fifth on a list of the “Top 100 U.S. Channel Services Executives,” and in January 2012, FitzGerald was named as one of eight “Cloud Computing Advocates You Should Know” by CRN. In August 2012, MSPMentor selected FitzGerald as one of the world’s top managed service provider experts, entrepreneurs and executives, and he has appeared on the MSPMentor list since 2011.

 

 

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