Social media is all the rage and the latest hot method to market and extend our messages and brands. But as we do this are we losing touch with customers and employees? Everyone seems to understand the importance of social media to an effective integrated marketing program. Yet, for most business to business marketers, the realities of integrated marketing are still elusive. Learn from seasoned marketers what works in social media and how you can drive business forward using it.
Avnet’s Chief Communications Officer, Al Maag will share his opinions on the subject and describe what Avnet, a $26 billion global technology distributor is doing to stay in touch and engage their teams to enhance culture, morale and success of the company. Avnet, headquartered in Phoenix, AZ, has earned Fortune’s Most Admired Company status in the wholesale distribution arena the past 4 years.
Gray Construction’s Ron Vokoun leverages social media in a big way as the leader of the company’s data center initiatives. Gray Construction is a leader in providing engineering, design and construction services to a variety of domestic and international customers throughout the United States. Gray celebrated its 50th year in the construction business in 2010.
Al Maag, Chief Communications Officer, Avnet Inc.
Al Maag joined Avnet as Chief Communications Officer in September 1998 and is responsible for brand management, which includes global public relations, investor relations marketing, community relations and corporate communications. He is a member of Avnet’s Executive Board and was elected a corporate officer in 1999. Al was recently chairman on the national board of the Business Marketing Association and is the founder and past president of the organization’s Phoenix, AZ chapter. He can be reached at @almaagAvnet.
Ronald Vokoun, Director of Mission Critical, Gray Construction
Ron Vokoun joined Gray Construction in 2012 as Director of Mission Critical with over 20 years of experience in the construction industry. His area of expertise lies in creating the next generation of data centers through the application of modular, sustainable and energy efficient building practices. Ron currently serves as Vice President of the Executive Board of Directors for AFCOM Arizona and writes a column for Data Center Knowledge. Ron received his certification as a Designated Design-Build Professional in 2004 and achieved LEED AP BD+C in 2009. A native of Nebraska, Ron holds a Bachelor of Science degree in Construction Management from the University of Nebraska. He can be reached at @RonVokoun.