Tuesday, March 18th, 2014 / 4pm-6pm
ASU SkySong – Room 201
1475 N Scottsdale Rd, Scottsdale, AZ 85257
Storytelling by far is the most underrated skill in business. Business today is about passion. It’s about getting personal. And it’s about you. Great storytelling is the most effective way to connect emotionally with someone and sell your ideas. Yet in business, we seem to underestimate its worth. Businesses tend to focus on processes and numbers, not stories and experiences.
Join us on March 18th when master storytellers Linda Capcara, Principal, TechTHiNQ and Stacy Lloyd, Principal, Lloyd Media Group will examine what storytelling is, what it’s not and why it’s crucial to success. They’ll take us through the anatomy of a story, present real life examples and examine the different mediums to deliver your story.
Event attendees will also be provided with practical tools to help uncover their own stories. If you have a great story to tell, come prepared to share!
In her over 20 years of public relations experience in the technology sector, Linda has developed a keen expertise in storytelling to deliver her clients’ messages to the media. She also counsels her clients on the use of storytelling in key message development, writing, collateral creation, internet marketing and sales force communications. Her work spans across agency positions at LVA Communications and Brodeur Partners and corporate positions at Intel, and Motorola Semiconductor Products Sector. In these various roles, Linda led international public relations programs to establish Fortune 500 companies as leaders in the consumer, medical, networking, storage and wireless market segments.
Principal, Lloyd Media Group
Stacy Lloyd has been a professional storyteller for more than 25 years. A seasoned video producer and writer, her area of focus includes corporate and non-profit videos, scriptwriting, as well as writing for media and marketing initiatives. She has an extensive background in broadcast production working both as a television reporter and producer covering stories across the world, including the War in Iraq. Stacy has conducted thousands of interviews in the field and studio and produced countless news stories, television programs and corporate, non-profit and educational videos.