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Modern Day Myths of the Channel: Event Recap

The BMA Phoenix May event focused on B2B channel strategies. Our goal for the panel discussion was to get to the heart of what opportunities and challenges exist for the technology channel and how marketers can optimize their partner programs.

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3 Marketing Approaches That Are Driving Business Growth

By: Jenna Beck - VP of Sponsorship  Marketing continues to search for its seat at the C-Suite table. The marketing executives that are being invited are the ones that are positioning their organization as a source of business growth. I attended the Bus...

10 Oct 2016 / No Comments

2016 Marketing Technology Summit Recap

The Arizona Technology Council (AZTC) and Business Marketing Association (BMA) Phoenix Chapter presented the eighth annual Marketing Technology Summit, Thursday, August 18, 2016, at ASU SkySong. More than 225 business-to-business marketing, sales, and tec...

9 Sep 2016 / No Comments

Modern Day Myths of the Channel: Event Recap

The BMA Phoenix May event focused on B2B channel strategies. Our goal for the panel discussion was to get to the heart of what opportunities and challenges exist for the technology channel and how marketers can optimize their partner programs.

6 Jun 2016 / No Comments

2016 Marketing Technology Summit

The Arizona Technology Council (AZTC) and Business Marketing Association (BMA) Phoenix Chapter are excited to present the eighth annual Marketing Technology Summit, Thursday, August 18, 2016, at ASU SkySong.

6 Jun 2016 / No Comments

Event Takeaways: 7 Key B2B Content Success Strategies for the Buyers’ Journey

By Michaella Blake Last month, five marketing experts came together at Blanco Tacos & Tequila, hosted by BMA Phoenix, to discuss B2B content success strategies for the buyers’ journey. The panel included Dan Tyre of Hubspot, Molly Castelazo of Cast...

5 May 2016 / No Comments

Modern Day Myths of the Channel: What Works, What Doesn’t, and How You Can Invigorate Your Channel Sales

As companies embrace game-changing technologies such as cloud, converged infrastructure and mobile, IT solution providers like value-added resellers (VARs), systems integrators (SIs) and managed service providers (MSPs) are retooling their businesses to s...

4 Apr 2016 / No Comments

2015 Marketing Technology Summit – Panel Conversations

INTERACTIVE PANEL 1 Hear it from the Source: What Tech Buyers Wish Marketers and Sales Professionals Knew Featuring: Steve Booze, COO, AppointmentPlus Tony Portela, Managing Director, onTop Technology Corp. Jeromy Siebenaler, Vice President, Clo...

9 Sep 2015 / No Comments

2015 Marketing Technology Summit – Dan Tyre Breakout Session

Marketing Automation Tools to Better Connect with Your Buyers Where They’re at in Their Journey Dan Tyre is Director at HubSpot ...

9 Sep 2015 / No Comments