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Modern Day Myths of the Channel: Event Recap

The BMA Phoenix May event focused on B2B channel strategies. Our goal for the panel discussion was to get to the heart of what opportunities and challenges exist for the technology channel and how marketers can optimize their partner programs.

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Trends that are Disrupting B2B Marketing

Marketing disruption is described as any extreme change in the business environment that pushes marketing organizations to experience major transformations, rather than incremental changes. The ANA (Asociation of National Advertisers) pointed this out in ...

3 Mar 2015 / No Comments

2015 Trends in B2B Marketing

A Year in Review and a Look Forward at B2B Trends in Marketing for 2015 This month, BMA Phoenix will be joined by members of the national BMA Board of Directors for an expert panel discussion on what they did in 2014 and the B2B marketing trends fo...

2 Feb 2015 / No Comments

Digital Summit Phoenix 2015

The region's largest digital gathering - dozens of speakers from leading brands discussing the latest trends and best practices. A sampling of topics include Content Strategy, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, Ecommerc...

1 Jan 2015 / No Comments

BMA Phoenix Presents: Engaging Millennials

- Tuesday, January 20, 2014 // 4pm-6pm - Blanco Tacos & Tequila at Biltmore Fashion Plaza Millennials have already become the majority population at many companies, and are set to be the dominant age group in the global workforce within the next f...

12 Dec 2014 / No Comments

2014 BMA Holiday Party

- Wednesday, December 10, 2014 // 5pm-8pm - The Casablanca Lounge // 7134 E Stetson Dr. // 3rd Floor // Scottsdale, AZ 85251 Please join us for an evening of cocktails, hors d'oeuvres and networking with your B2B marketing peers from throughout the Va...

11 Nov 2014 / No Comments

Closing the Content Gap: How B2B Brands Can Leverage Influencer Marketing

- Tuesday, November 18, 2014 // 4pm-6pm - ASU Skysong // 1475 N Scottsdale Rd // Room 341 // Scottsdale, AZ 85257 As many B2B marketers will attest, building impactful and credible content is key to helping buyers make crucial decisions at various tim...

11 Nov 2014 / No Comments

Hacking the Customer Experience: Essentials for Marketing Success

- Tuesday, October 21, 2014 // 4pm-6pm - ASU Skysong // 1475 N Scottsdale Rd // Room 201 // Scottsdale, AZ 85257 Come dig in with us on three key aspects of engaging with customers and learn about specific techniques that will help drive sustainable g...

8 Aug 2014 / No Comments

Five Hot PR Trends for B2B Tech

- Tuesday, September 23, 2014 // 4pm-6pm - ASU Skysong // 1475 N Scottsdale Rd // Room 201 // Scottsdale, AZ 85257 Are you ready to break through the noise? In this presentation by Ubiquity PR account director Jennifer Jewett, you'll learn about five...

8 Aug 2014 / No Comments