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Hacking the Customer Experience: Essentials for Marketing Success

- Tuesday, October 21, 2014 // 4pm-6pm
- ASU Skysong // 1475 N Scottsdale Rd // Room 201 // Scottsdale, AZ 85257

Come dig in with us on three key aspects of engaging with customers and learn about specific techniques that will help drive sustainable growth in your business.

  • Initiating – The relationship (Beyond Social Selling: Growthhacker Methods for Filling Sales Funnels)
  • Creating – Content that resonates with your target audience (Keys to Content Marketing Success)
  • Getting – Into the mindset of your prospects and customers (Methods for Agile Customer Empathy)

Bring your ideas and questions, and get ready to hack!

Presenters:

Jerrod Bailey
Partner and SVP at Tallwave

Jerrod Bailey has spent the last 15 years in technology companies focused exclusively on B2B markets in Business Development, Product and Marketing capacities. Originally part of the world’s first Tier1 ISP, UUNET, which was acquired by MCI WorldCom, Jerrod left to join venture-backed telecom startup, Virtela (www.virtela.com), which he grew to $80M. Virtela sold to NTT for $520M. Jerrod moved back to Arizona in 2009 where he became a Partner, Senior Vice President and BD Practice Lead at Tallwave (www.tallwave.com). Tallwave is a venture development and venture capital firm based in Scottsdale, AZ focused on growing companies from Idea stage through Commercial Sustainability. Over the last 4 years at Tallwave, Jerrod has helped develop over 50 companies. As the Manager of the Business Development practice, Jerrod develops and deploys advanced methods of accelerating both revenue acquisition and capital acquisition across the Tallwave portfolio.

Anna Hrach
Content Strategy Manager at ethology

As the content strategy manager for ethology, a Scottsdale-based digital marketing agency, Anna Hrach spends her days developing smart strategies, crafting engaging content and working with a team of interactive experts to produce the best digital experiences possible. She’s also an organizer for the Phoenix Content Strategy Meetup, speaks regularly about all things content, has a not-so-secret love affair with portmanteaus, and is very aware she doesn’t tweet nearly as much as she should.

Chelsea Winkel
Design Strategist at Tallwave 29th Drive

Chelsea is a problem solver with a decade of experience designing things for people that are easy to understand, use and adapt to. She specializes in taking the extremely vague or complex and making it strikingly simple. Chelsea works directly with customers to facilitate design and business solutions. Part designer, part scientist and part entrepreneur she helps Fortune 500 companies and startups tell the stories they want to tell, even if they don’t know what it is yet.

 

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Five Hot PR Trends for B2B Tech

- Tuesday, September 23, 2014 // 4pm-6pm
- ASU Skysong // 1475 N Scottsdale Rd // Room 201 // Scottsdale, AZ 85257

Are you ready to break through the noise? In this presentation by Ubiquity PR account director Jennifer Jewett, you’ll learn about five of the hottest PR trends for B2B tech – and get concrete tips on taking advantage. Join us to learn how:

  • Fragmentation is creating new media opportunities
  • The demand for PR measurement is finally being met
  • Video and imagery are impacting content … even in B2B
  • And much much more!

About Ubiquity PR
Ubiquity PR represents funded, high-growth B2B companies in IT, marketing technology, and vertical cloud, SaaS, and mobility. Our team members are all B2B tech veterans who honed their craft with large PR firms, Fortune 100 tech giants, or successful startups. Together, we think strategy first, apply proven tactical processes, and measure and adjust using proprietary software we’ve developed ourselves. Learn more at www.ubiquitypr.com

About Jennifer Jewett, West Coast Account Director
With more than a decade of experience running global public relations for technology companies, Jennifer designs comprehensive and integrated public relations, analyst relations, and social media programs. Jennifer has worked with technology companies ranging from scrappy startups to Fortune 500 brands, on both the agency side and in-house.

  • West Coast Account Director at Ubiquity PR, overseeing a range of clients including Arizona’s own Infusionsoft and Appointment Plus
  • Account director at SHIFT Communications, overseeing clients in enterprise software, eLearning, HD ad delivery, network infrastructure, SaaS, and ERP
  • Director-level communication positions at global B2B software firms Axway and Sophos
  • Senior manager of corporate communications at Kaspersky Lab, where she helped to design and launch Threatpost

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