- Tuesday, November 18, 2014 // 4pm-6pm
- ASU Skysong // 1475 N Scottsdale Rd // Room 341 // Scottsdale, AZ 85257
As many B2B marketers will attest, building impactful and credible content is key to helping buyers make crucial decisions at various times in their buying cycle. But generating content is getting more difficult – and more expensive – making it harder and harder to truly customize and curate content that speaks to B2B buyers.
How can you motivate an influencer to speak to – and for – your brand? Can influencer marketing help to close the content gap? And in an environment with longer sales cycles and higher purchase prices, can influencer marketing truly impact the B2B marketplace?
Influencer Marketing leaders, and Find Your Influence co-founders Jamie Reardon Sims and Cristine Viera have built careers developing vertical-specific content across the professional services and technology reselling market, to tell a larger B2B brand story. Their experience building a library of influencers and marrying B2B clients to an influencer’s audience has served several local clients, including LifeLock, Avnet and the Arizona Commerce Authority.
|Jamie Reardon Sims, CEO and Co-Founder, Find Your Influence|
|Jamie’s expertise in digital marketing and technology comes from almost a decade of first-hand knowledge gained from both client- and agency-side experience. Jamie’s career in digital media began at CNET Networks (later acquired by CBS Interactive).
From there, she transitioned to the agency side as Media Supervisor for an international advertising firm, where she was responsible for building out digital initiatives for some of the nation’s largest brands.
After several years in the Bay Area, Jamie relocated to Scottsdale, Arizona where she managed digital marketing for LifeLock.
Jamie has a comprehensive and intuitive knowledge of acquisition and retention marketing, allowing her to consistently contribute to the development of strategically-sound and efficient digital channel initiatives that are focused on driving results for both advertisers and partners.
|Cristine Viera, President and Co-Founder, Find Your Influence|
|Cristine Vieira has almost a decade of experience in marketing and business strategy, and digital and social media.
Cristine’s career in marketing began at Avnet Inc. where she managed both a product line and the marketing for the re-sellers selling that particular product. Cristine later transitioned to LifeLock, a leader in Identity Theft Protection where she managed the social media, brand ambassador and affiliate programs.
Cristine was able to successfully grow the LifeLock brand ambassador program from five influencers to fifty during a time when LifeLock was challenged with negative national media. Today, the program has a waitlist of over 200 influencers.