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2015 Marketing Technology Summit

Presented by BMA Phoenix & Arizona Technology Council

The Business Marketing Association (BMA) Phoenix Chapter and the Arizona Technology Council (AZTC) are excited to present the seventh annual Marketing Technology Summit, August 20, 2015, at ASU SkySong.

More than 150 business-to-business marketing, sales, and technology professionals from throughout Arizona will be joining us for this intense half-day program featuring top-tier educational content and networking with industry leaders and AZTC/BMA member organizations.

This year’s conference will focus on understanding your buyer at a time when everything about how buyers engage is changing. The agenda includes:

  • A keynote presentation on articulating buyer personas and the mapping the buyer journey – with real-life case studies and actionable insights into simplifying the buyer’s journey
  • A second interactive panel discussion – with sales and marketing leaders who share how they’ve bridged the gap between marketing strategy and sales execution to really connect with the buyer
  • An interactive panel discussion with tech buyers themselves – who share what they wish marketers and sales professionals knew
  • 2 breakout sessions to choose from:
    • Marketing automation tools to better connect with your buyers where they’re at in their journey
    • Sales channel enablement tools to support your sales teams’ efforts to engage buyers and become sources of valuable insight

To register please click here (registration is hosted by the Tech Council)

Thursday August 20, 2015
12:30 PM – 6:00 PM

ASU SkySong
1475 N. Scottsdale Rd.
Building #3, Room 130
Scottsdale, AZ 85257

12:30 PM – Registration opens
1:00 PM – Opening remarks, AZTC & BMA
1:15 PM – Expert Panel #1
2:00 PM – Expert Panel #2
2:45 PM – Quick Break
3:00 PM – Afternoon Keynote Speaker – Michael Brenner, Head of Strategy for NewsCred
3:45 PM – Break/Move to Breakout Session
4:00 PM – Breakout Sessions (Two separate breakout sessions will be offered)
5:00 PM – Closing remarks/cocktail reception/sponsor expo
6:00 PM – Event Ends

Who Will Be Attending?
Members of Arizona’s marketing, sales, and technology ecosystem, including:

  • CMOs and CIOs
  • Sales and marketing professionals from Arizona’s high-tech organizations
  • Marketing and PR agency leaders
  • Marketing, sales, and technology educators

Student – $25.00
AZTC or BMA Member – $40.00
Non-Member – $60.00
Registration is now open, to register please click here (registration is hosted by the Tech Council)

Sponsorship Opportunities:
Don’t miss this opportunity to put your company front and center with some of the brightest sales and marketing minds, business leaders, and key decision makers from across Arizona. If you’re interested in learning more, email

Join the conversation!
 @BMAPhoenix #MarketingTechSummit
 BMA Phoenix

To register please click here (registration is hosted by the Tech Council)


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