BMA Phoenix kicks off its brand new “B2B Small Business Series” with a special event at Infusionsoft’s amazing new headquarters in Chandler, Arizona!
Infusionsoft Chief Marketing Officer Greg Head (@gregheadaz) will lead a discussion on B2B lead generation and nurturing strategies for small and medium sized businesses. Joining Greg will be Matt O’Brien, founder of social media marketing agency Mint Social, Pamela Slim, noted entrepreneur coach, author and speaker, and Bret Larsen, Director of Marketing Strategy at Tallwave.
Chief Marketing Officer, Infusionsoft
Greg brings 25 years of software industry experience to Infusionsoft, where he oversees the company’s marketing strategy, communications and partner programs. His passion for helping emerging technology companies grow into global brands is supported by his track of record of success creating winning products, brands and businesses.
Greg has held leadership positions at the startup through acquisition stages of two highly-successful CRM software businesses, ACT! and SalesLogix, which have since generated more than $1 billion in total revenue. He also launched a successful consulting company targeted at emerging software and technology service companies, which provides him a first-hand perspective on the unique needs of the small business market. Greg was named the 2013 Marketer of the Year by the Phoenix Business Journal and the Business Marketing Association of Phoenix. He has a B.A. in Economics from the University of Iowa.
Entrepreneur Coach, Writer and Speaker
Pamela Slim is an award-winning author, business coach and speaker. She spent the first 10 years of her business as a consultant to large companies such as Hewlett-Packard, Charles Schwab and Cisco Systems, where she worked with thousands of executives, managers and employees.
In 2005, she started the Escape from Cubicle Nation blog, which is now one of the top career and business blogs on the web. In the last 8 years, she helped hundreds of entrepreneurs to start successful businesses.
Pam’s first book Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur was released in Spring, 2009 and won Best Small Business/Entrepreneur Book of 2009 by 800 CEO Read. Her new book, Body of Work, gives a fresh perspective on the skills required in the new world of work for people in all work modes, from corporate to non-profit to small business.
Founder, Mint Social
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from start up stage to exit strategy. He recently helped develop a geo-marketing platform to bridge the gap between search, social and mobile marketing (GeoSoMo) to maximize the visibility and relevancy of online businesses.
In addition to founding MINT Social, Matthew has developed educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Interactive Marketing Association (AZIMA) and founder of World Webinar Network. Matthew is an a mentor with ASU Entrepreneurship and Innovation Group and speaker on social media and content marketing.
Director of Marketing and Strategy, Tallwave
Bret is a successful digital marketer and entrepreneur, and is currently the Director of the Strategy & Marketing practice at Tallwave. In this role Bret leads the efforts to position, brand, and drive conversions for Tallwave’s startup SaaS, Ecommerce, and Digital Marketing clients.
Prior to Tallwave Bret was the Director of Marketing at telemedicine startup, Stat Health, where he was responsible for the development and implementation of the organizational strategic marketing plan, to build awareness of the Stat Doctors brand. Bret also launched and led the ecommerce company, Gourmet Orchards, managing all phases of the company’s go-to-market activities. Those activities doubled the growth of the company year-over-year, 4 consecutive years, which ultimately led to the company’s acquisition.
He has a B.S. in Marketing and Accounting from the W.P. Carey School of Business at Arizona State University.