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2015 Trends in B2B Marketing

A Year in Review and a Look Forward at B2B Trends in Marketing for 2015

This month, BMA Phoenix will be joined by members of the national BMA Board of Directors for an expert panel discussion on what they did in 2014 and the B2B marketing trends for 2015. Find out what they learned in 2014 and how you can leverage their experiences and capitalize on their ideas for a better 2015.

The speakers will share:
  • How marketers can succeed in an environment characterized by marketing disruption, increasing complexity, and ever-faster change.
  • What kinds of changes are disrupting marketing and how the best brands are dealing with that disruption.
  • How the best marketers are engaging with their clients in meaningful ways across multiple communication platforms.
  • How companies are forming more powerful connections with their buyers – and what that looks like, in practice.

The panel discussion will be moderated Molly Castelazo, President of BMA Phoenix.


Adryanna Sutherland
President, gyro –
2014 BMA Global B2B Agency of the Year

Bob Liodice
President & CEO
Association of National Advertisers (ANA)

Howard Sherman
Incoming BMA Chair and Global CEO, Doremus
2014 AdAge A-List Agency

Sheraton Wild Horse Pass
5594 West Wild Horse Pass Road
Chandler, AZ 85226
Gila Monster Room and Patio

Date and Time:
Thursday, February 26, 2015 from 4-6 pm

$25 members / $35 non-member (includes 2 drink tickets)

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Digital Summit Phoenix 2015

The region’s largest digital gathering – dozens of speakers from leading brands discussing the latest trends and best practices. A sampling of topics include Content Strategy, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, Ecommerce, Email, Search, Marketing Automation, Analytics & Data and much more! Speakers include brands such as LinkedIn, Salesforce, Microsoft, eBay, IBM, Citi, and even the Director of New Media for The White House and many more.

February 4-5 at the Scottsdale Center for the Performing Arts.

Digital Summit Phoenix

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BMA Phoenix Presents: Engaging Millennials

- Tuesday, January 20, 2014 // 4pm-6pm
– Blanco Tacos & Tequila at Biltmore Fashion Plaza

Millennials have already become the majority population at many companies, and are set to be the dominant age group in the global workforce within the next five years, leading them to have the biggest impact of a generation in nearly three decades.

As both employees and B2B customers, how are Millennials different from other generations? What do marketers need to do differently to engage this demographic?

Those are questions that Michelle Smith and Al Maag will answer on January 20th. Smith, VP of Research for the BMA, will share insights from her in-depth studies of the millennial generation. Maag, the former CCO at Avnet, will share the lessons he learned (the hard way) charging up the social media hill carrying the Avnet flag long before social media was “the thing to do.”

Join us on January 20th at 4:00 p.m. for appetizers and drinks, networking, and actionable insights from two of the leading experts on engaging B2B customers across generations.

Special offer! Get a signed copy of Al’s book Social Media Isn’t Social for just $10!


Michelle Smith, VP of Research for the BMA
Michelle Smith is a highly accomplished international speaker, author, and consultant on performance improvement. Michelle is a respected authority on leadership, internal branding, and employee engagement. She’s published and presented more than 800 articles and lectures and is a trusted advisor to many of the world’s most successful organizations and the governments of the UK and the US.
Al Maag, former CCO of Avnet

Allen Maag joined Avnet as chief communications officer in September 1998 was responsible for brand management, which includes global public relations, investor relations marketing, community relations and corporate communications. He is very proud the company has been named by Fortune as Most Admired Company in the wholesale distribution for past 5 years.

He was a member of Avnet’s Executive Board and was elected a corporate officer in 1999.

Al has a unique background working for a Molex,a Fortune 500 tech manufacturer, director of strategic planning at Cahners Publishing (ex- Reed Business), ran his own PR/communications agency Maag Communications for 5 years and tech distributor Avnet.

In 2002 he was recognized by Upside magazine, and in 2003 and in 2007 by PR Week magazine, and listed among the most effective public relations executives by both publications.


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2014 BMA Holiday Party

- Wednesday, December 10, 2014 // 5pm-8pm
– The Casablanca Lounge // 7134 E Stetson Dr. // 3rd Floor // Scottsdale, AZ 85251

Please join us for an evening of cocktails, hors d’oeuvres and networking with your B2B marketing peers from throughout the Valley!

Everyone who attends will be entered for a chance to win a free 2015 BMA Membership.

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Closing the Content Gap: How B2B Brands Can Leverage Influencer Marketing

- Tuesday, November 18, 2014 // 4pm-6pm
– ASU Skysong // 1475 N Scottsdale Rd // Room 341 // Scottsdale, AZ 85257

As many B2B marketers will attest, building impactful and credible content is key to helping buyers make crucial decisions at various times in their buying cycle. But generating content is getting more difficult – and more expensive – making it harder and harder to truly customize and curate content that speaks to B2B buyers.

How can you motivate an influencer to speak to – and for – your brand? Can influencer marketing help to close the content gap? And in an environment with longer sales cycles and higher purchase prices, can influencer marketing truly impact the B2B marketplace?

Influencer Marketing leaders, and Find Your Influence co-founders Jamie Reardon Sims and Cristine Viera have built careers developing vertical-specific content across the professional services and technology reselling market, to tell a larger B2B brand story. Their experience building a library of influencers and marrying B2B clients to an influencer’s audience has served several local clients, including LifeLock, Avnet and the Arizona Commerce Authority.


Jamie Reardon Sims, CEO and Co-Founder, Find Your Influence
Jamie’s expertise in digital marketing and technology comes from almost a decade of first-hand knowledge gained from both client- and agency-side experience. Jamie’s career in digital media began at CNET Networks (later acquired by CBS Interactive).

From there, she transitioned to the agency side as Media Supervisor for an international advertising firm, where she was responsible for building out digital initiatives for some of the nation’s largest brands.

After several years in the Bay Area, Jamie relocated to Scottsdale, Arizona where she managed digital marketing for LifeLock.

Jamie has a comprehensive and intuitive knowledge of acquisition and retention marketing, allowing her to consistently contribute to the development of strategically-sound and efficient digital channel initiatives that are focused on driving results for both advertisers and partners.

Cristine Viera, President and Co-Founder, Find Your Influence
Cristine Vieira has almost a decade of experience in marketing and business strategy, and digital and social media.

Cristine’s career in marketing began at Avnet Inc. where she managed both a product line and the marketing for the re-sellers selling that particular product. Cristine later transitioned to LifeLock, a leader in Identity Theft Protection where she managed the social media, brand ambassador and affiliate programs.

Cristine was able to successfully grow the LifeLock brand ambassador program from five influencers to fifty during a time when LifeLock was challenged with negative national media. Today, the program has a waitlist of over 200 influencers.


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