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2014 BMA Holiday Party

- Wednesday, December 10, 2014 // 5pm-8pm
- The Casablanca Lounge // 7134 E Stetson Dr. // 3rd Floor // Scottsdale, AZ 85251

Please join us for an evening of cocktails, hors d’oeuvres and networking with your B2B marketing peers from throughout the Valley!

Everyone who attends will be entered for a chance to win a free 2015 BMA Membership.

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Closing the Content Gap: How B2B Brands Can Leverage Influencer Marketing

- Tuesday, November 18, 2014 // 4pm-6pm
- ASU Skysong // 1475 N Scottsdale Rd // Room 341 // Scottsdale, AZ 85257

As many B2B marketers will attest, building impactful and credible content is key to helping buyers make crucial decisions at various times in their buying cycle. But generating content is getting more difficult – and more expensive – making it harder and harder to truly customize and curate content that speaks to B2B buyers.

How can you motivate an influencer to speak to – and for – your brand? Can influencer marketing help to close the content gap? And in an environment with longer sales cycles and higher purchase prices, can influencer marketing truly impact the B2B marketplace?

Influencer Marketing leaders, and Find Your Influence co-founders Jamie Reardon Sims and Cristine Viera have built careers developing vertical-specific content across the professional services and technology reselling market, to tell a larger B2B brand story. Their experience building a library of influencers and marrying B2B clients to an influencer’s audience has served several local clients, including LifeLock, Avnet and the Arizona Commerce Authority.

Bios:

Jamie Reardon Sims, CEO and Co-Founder, Find Your Influence
Jamie’s expertise in digital marketing and technology comes from almost a decade of first-hand knowledge gained from both client- and agency-side experience. Jamie’s career in digital media began at CNET Networks (later acquired by CBS Interactive).

From there, she transitioned to the agency side as Media Supervisor for an international advertising firm, where she was responsible for building out digital initiatives for some of the nation’s largest brands.

After several years in the Bay Area, Jamie relocated to Scottsdale, Arizona where she managed digital marketing for LifeLock.

Jamie has a comprehensive and intuitive knowledge of acquisition and retention marketing, allowing her to consistently contribute to the development of strategically-sound and efficient digital channel initiatives that are focused on driving results for both advertisers and partners.

Cristine Viera, President and Co-Founder, Find Your Influence
Cristine Vieira has almost a decade of experience in marketing and business strategy, and digital and social media.

Cristine’s career in marketing began at Avnet Inc. where she managed both a product line and the marketing for the re-sellers selling that particular product. Cristine later transitioned to LifeLock, a leader in Identity Theft Protection where she managed the social media, brand ambassador and affiliate programs.

Cristine was able to successfully grow the LifeLock brand ambassador program from five influencers to fifty during a time when LifeLock was challenged with negative national media. Today, the program has a waitlist of over 200 influencers.

 

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Hacking the Customer Experience: Essentials for Marketing Success

- Tuesday, October 21, 2014 // 4pm-6pm
- ASU Skysong // 1475 N Scottsdale Rd // Room 201 // Scottsdale, AZ 85257

Come dig in with us on three key aspects of engaging with customers and learn about specific techniques that will help drive sustainable growth in your business.

  • Initiating – The relationship (Beyond Social Selling: Growthhacker Methods for Filling Sales Funnels)
  • Creating – Content that resonates with your target audience (Keys to Content Marketing Success)
  • Getting – Into the mindset of your prospects and customers (Methods for Agile Customer Empathy)

Bring your ideas and questions, and get ready to hack!

Presenters:

Jerrod Bailey
Partner and SVP at Tallwave

Jerrod Bailey has spent the last 15 years in technology companies focused exclusively on B2B markets in Business Development, Product and Marketing capacities. Originally part of the world’s first Tier1 ISP, UUNET, which was acquired by MCI WorldCom, Jerrod left to join venture-backed telecom startup, Virtela (www.virtela.com), which he grew to $80M. Virtela sold to NTT for $520M. Jerrod moved back to Arizona in 2009 where he became a Partner, Senior Vice President and BD Practice Lead at Tallwave (www.tallwave.com). Tallwave is a venture development and venture capital firm based in Scottsdale, AZ focused on growing companies from Idea stage through Commercial Sustainability. Over the last 4 years at Tallwave, Jerrod has helped develop over 50 companies. As the Manager of the Business Development practice, Jerrod develops and deploys advanced methods of accelerating both revenue acquisition and capital acquisition across the Tallwave portfolio.

Anna Hrach
Content Strategy Manager at ethology

As the content strategy manager for ethology, a Scottsdale-based digital marketing agency, Anna Hrach spends her days developing smart strategies, crafting engaging content and working with a team of interactive experts to produce the best digital experiences possible. She’s also an organizer for the Phoenix Content Strategy Meetup, speaks regularly about all things content, has a not-so-secret love affair with portmanteaus, and is very aware she doesn’t tweet nearly as much as she should.

Chelsea Winkel
Design Strategist at Tallwave 29th Drive

Chelsea is a problem solver with a decade of experience designing things for people that are easy to understand, use and adapt to. She specializes in taking the extremely vague or complex and making it strikingly simple. Chelsea works directly with customers to facilitate design and business solutions. Part designer, part scientist and part entrepreneur she helps Fortune 500 companies and startups tell the stories they want to tell, even if they don’t know what it is yet.

 

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Five Hot PR Trends for B2B Tech

- Tuesday, September 23, 2014 // 4pm-6pm
- ASU Skysong // 1475 N Scottsdale Rd // Room 201 // Scottsdale, AZ 85257

Are you ready to break through the noise? In this presentation by Ubiquity PR account director Jennifer Jewett, you’ll learn about five of the hottest PR trends for B2B tech – and get concrete tips on taking advantage. Join us to learn how:

  • Fragmentation is creating new media opportunities
  • The demand for PR measurement is finally being met
  • Video and imagery are impacting content … even in B2B
  • And much much more!

About Ubiquity PR
Ubiquity PR represents funded, high-growth B2B companies in IT, marketing technology, and vertical cloud, SaaS, and mobility. Our team members are all B2B tech veterans who honed their craft with large PR firms, Fortune 100 tech giants, or successful startups. Together, we think strategy first, apply proven tactical processes, and measure and adjust using proprietary software we’ve developed ourselves. Learn more at www.ubiquitypr.com

About Jennifer Jewett, West Coast Account Director
With more than a decade of experience running global public relations for technology companies, Jennifer designs comprehensive and integrated public relations, analyst relations, and social media programs. Jennifer has worked with technology companies ranging from scrappy startups to Fortune 500 brands, on both the agency side and in-house.

  • West Coast Account Director at Ubiquity PR, overseeing a range of clients including Arizona’s own Infusionsoft and Appointment Plus
  • Account director at SHIFT Communications, overseeing clients in enterprise software, eLearning, HD ad delivery, network infrastructure, SaaS, and ERP
  • Director-level communication positions at global B2B software firms Axway and Sophos
  • Senior manager of corporate communications at Kaspersky Lab, where she helped to design and launch Threatpost

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