Business Marketing AssociationRegister For An EventRecent Event Videos & PhotosJoin BMA Phoenix

2015 Marketing Technology Summit

Presented by BMA Phoenix & Arizona Technology Council

The Business Marketing Association (BMA) Phoenix Chapter and the Arizona Technology Council (AZTC) are excited to present the seventh annual Marketing Technology Summit, August 20, 2015, at ASU SkySong.

More than 150 business-to-business marketing, sales, and technology professionals from throughout Arizona will be joining us for this intense half-day program featuring top-tier educational content and networking with industry leaders and AZTC/BMA member organizations.

This year’s conference will focus on understanding your buyer at a time when everything about how buyers engage is changing. The agenda includes:

Hear it from the Source: What Tech Buyers Wish Marketers and Sales Professionals Knew
Steve Booze, COO, AppointmentPlus
Tony Portela, Managing Director, onTop Technology Corp.
Jeromy Siebenaler, Vice President, Cloud at Insight
Moderated by Renee Yeager, Founder & Managing Partner at Yeager Marketing

Bridging the Gap Between Marketing Strategy and Sales Execution
Jeffrey Gregorec, Vice President of Sales & Marketing at KnowledgeNet
Tania Katan, Curator of Code (and Creator of #ItWasNeverADress) at Axosoft
Marc Leach, Principal & Founder, Encore Success Group
Dan Taylor, Head of Marketing and Strategy for SunEdison
Mark Zembal, SVP of Marketing at Trax Technologies
David Tuhy, Strategic Initiatives and Business Development, Intel
Moderated by Molly Castelazo, CEO at Castelazo Content and President of BMA Phoenix

How To Create Content Your Buyers (Actually) Want
Featuring: Michael Brenner, Head of Strategy at Newscred and former VP of Marketing and Content Strategy at SAP

Marketing Automation Tools to Better Connect with Your Buyers Where They’re at in Their Journey
Featuring: Dan Tyre, Director, HubSpot

Sales Enablement Tools to Support Your Efforts to Engage Buyers and Deliver Valuable Insight
Featuring:  Gerard Sample, Founder & CEO of Third Wave Interactive and former VP of Product Marketing and Sales Enablement at CA Technologies

We’ll end the day with heavy appetizers, cocktails, and camaraderie.

To register please click here (registration is hosted by the Tech Council)

Thursday August 20, 2015
12:30 PM – 6:00 PM

ASU SkySong
1475 N. Scottsdale Rd.
Building #3, Room 130
Scottsdale, AZ 85257

Who Will Be Attending
Members of Arizona’s marketing, sales, and technology ecosystem, including:
– CMOs and CIOs
– Sales and marketing professionals from Arizona’s high-tech organizations
– Marketing and PR agency leaders
– Marketing, sales, and technology educators

Student – $25.00
AZTC or BMA Member – $40.00
Non-Member – $60.00
Registration is now open, to register please click here (registration is hosted by the Tech Council)

Event Sponsors
Arizona Commerce Authority – Partner Sponsor
Infusionsoft – Bronze Sponsor
Nesco Resource – Bronze Sponsor
KEO Marketing – Silver Sponsor
Prism Global Marketing Solutions – Table Top Sponsor
Allbound – Table Top Sponsor
Sandler Training – Table Top Sponsor
Trans-West Network Solutions – Table Top Sponsor
Tempo Creative – Table Top Sponsor

Sponsorship Opportunities
Don’t miss this opportunity to put your company front and center with some of the brightest sales and marketing minds, business leaders, and key decision makers from across Arizona. Download the sponsorship guide here. If you’re interested in learning more, email

Join the conversation!
 @BMAPhoenix #MarketingTechSummit
 BMA Phoenix

To register please click here (registration is hosted by the Tech Council)


No Comments

8 Ways Marketing Can Leverage Customer Insights

Join Us September 22nd for the First Event in Our New Marketing for the Buyer Journey Series

Detailed customer insights are a veritable treasure trove of valuable information for your company. They help inform process improvement decisions, the allocation of company resources, product enhancements, and employee development. An often-overlooked application, however, is the use of insight and data captured from your customers and prospects to inform your sales and marketing efforts.

Tuesday, September 22, 2015
4 pm – 6 pm

Blanco Tacos + Tequila
2502 E. Camelback Road
Phoenix, AZ 85016

At this event, you’ll learn how to leverage customer feedback for marketing advantage. We’ll share best practices to capture key customer insights and then discuss strategies to turn this information into game-changing marketing strategies, including how to:

  1. Demonstrate your firm’s customer-centric culture
  2. Validate your companies value proposition
  3. Evolve your messaging and your offering
  4. Inform decisions about your roadmap / strategy
  5. Differentiate from the competition
  6. Expand your reference list
  7. Reveal Specific Decision Making Criteria
  8. Identify Effective Lead Generation Strategies

About the Speaker: Evan Klein, CEO, Satrix Solutions

For 20+ years, Evan Klein has been responsible for maximizing customer satisfaction, retention and profitability for service businesses across the U.S. A certified Net Promoter® Associate, Evan is an enthusiastic champion for voice-of-customer driven change. As the Founder and President of Satrix Solutions, he counsels executives on the best ways to continually enhance the customer experience and create more loyal advocates. His company enables businesses to maximize opportunity and profits by guiding the adoption of disciplined feedback processes, reliable metrics and customer-centric behaviors. He has extensive experience with the systems, culture and leadership factors required to attain service-excellence.

RSVP by Monday, September 21, 2015


No Comments