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Past Events

Events

4/24/18 – Building a Brand Story: Crafting Your Company Story and Value Proposition

Have you ever seen the Valentine’s Day release of Cisco’s ASR 9000? This humorous take on how to spoil your sweetheart wouldn’t be possible without a concrete grasp of the Cisco value proposition and solid knowledge of their IT audience. Join Robyn Itule of Insight for this interactive BMA session and learn how to create core brand statements and a compelling brand story with your customer at the center of it all.

3/27/18 – Mind the Marketing Gap

The BMA and AMA Phoenix Present: Mind the Marketing Gap 2018 Arizona B2B Marketing Summit Finding gaps in your marketing efforts? As marketing continues to evolve with advanced technologies, methods, and channels...

1/23/18 – The Bots are Coming! Integrating Conversational Commerce & Marketing Automation

With more than 5 billion active users, messaging is quickly becoming the most ubiquitous form of communication across the planet. This session will explore how brands can leverage the explosive growth in messaging applications by delivering services via chatbots, and how to integrate conversational marketing into existing nurture campaigns.

Integration Wins

Today’s media environment is rife with accusations of “fake news.” It is an age where anybody, even those without credentials, can publish anything they want.

07/18/17 – The Age Of Predictive Marketing

Fueled by massive increases in customer and prospect data being captured, coupled with the growing sophistication of AI-assisted marketing platforms, predictive marketing is emerging as a key area of focus to accelerate marketing and sales effectiveness. ...