Chapter Board of Directors

Chapter Board of Directors

BMA Phoenix 2016-2017 Board of Directors

BMA Phoenix 2016-2017 Board of Directors

Sheila Kloefkorn, President

Sheila KloefkornSheila Kloefkorn is a business and marketing expert with more than 25 years of experience. She helps companies increase leads and revenues by hundreds of millions of dollars. She leads a talented team of marketers in creating and executing award winning campaigns around the world. Sheila founded full-service, business-to-business marketing agency KEO Marketing in 2000. The company specializes in marketing strategy, messaging, digital infrastructure, execution and analytics. KEO Marketing grows Fortune 1000 companies as well as medium-sized businesses.

Sheila is the recipient of many local and national marketing awards. She was recently named one of the “Top 10 Business Leaders of the Year” and “Top 25 Dynamic Women in Business” by the Phoenix Business Journal and one of 15 Arizonans to Watch by the Arizona Republic. On behalf of her company and client, she recently received a Stevie® American Business Award for “Marketing Campaign of the Year,” and a Stevie Worldwide Women in Business Award in Advertising, Marketing and Public Relations.

She is a past president of the American Marketing Association and was the founding Co-Chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ). She is a certified business coach and frequent national and local speaker on a wide range of marketing and business topics.

Connect: LinkedIn | Twitter

Jennifer Ferry, Treasurer

Jennifer Ferry is Operations Director at Yeager Marketing and brings more than 16 years of operations experience. She works with clients, vendors and internal teams to ensure development of processes and output of projects consistently exceed expectations while optimizing budgets and timelines. Prior to joining Yeager Jennifer directed operations for several organizations with responsibilities that spanned managing large-scale $5M+ projects to launching new products and optimizing employee and vendor interactions.

Connect: LinkedIn |

Chase Hunt, VP of Communications

Chase HuntChase Hunt is the Digital Media Manager at KEO Marketing, Inc, a B2B marketing agency that delivers innovative B2B and inbound marketing solutions designed to help businesses achieve tangible results. Chase provides strategic solutions and guidance to clients in order to expand their digital presence and help businesses reach an even wider social audience. He believes that there is always something to learn from others and thrives when working with a creative team. Chase brings his communication expertise to the BMA Phoenix board and works tirelessly to expand the B2B world here in Arizona.

Connect: LinkedIn

Leigh Goldstein, VP of Events

Leigh GoldsteinLeigh Goldstein serves as the Vice President, Operations & Events for the Arizona Technology Council, a private, not-for-profit technology trade association. He joined the Council in June of 2008, and oversees the organization’s operations and extensive programming. Goldstein is responsible for the coordination of over 150 events throughout the year in Phoenix and Tucson, including the annual Governor’s Celebration of Innovation event, attended by 1,000 of Arizona’s leading members of the business community.

Connect: LinkedIn

Renee Yeager, Co-VP of Programming

Renee Yeager is founder and managing partner at Yeager, a B2B marketing firm that develops results-driven marketing strategies, campaigns, and content for the world’s leading technology companies. A marketer for more than 25 years, Renee has led marketing teams and strategic initiatives for numerous global companies and has a track record of developing smart and effective programs that consistently exceed expectations. Most recently, Renee was named a 2015 Executive of the Year: Marketing, Advertising and PR by the American Business Awards. She is an active contributor to Entrepreneur and a variety of marketing publications, and is a sought-after expert on B2B marketing.

Connect: LinkedIn

Eric Cohen, Co-VP Programming

After graduating from the University of Arizona with a degree in Communication in 2005, I worked at Clear Channel Radio in Phoenix in the research department.  After two years in radio and a short stint working for a small marketing firm, I became the head of marketing and programming at locally-owned KAZT-TV (AZ-TV). Among my roles at the station, I prepared and distributed programming schedules, negotiated syndication show contracts, and handled marketing / promotion initiatives for the station.  I transitioned to Yeager Marketing in September 2016 as a Project Manager where I currently work with various tech-related clients.  I am an avid UofA sports fan and can always be found watching or attending the latest notable sporting event.

Connect: LinkedIn

Jenna Beck, VP Sponsorship

Jenna BeckJenna Beck is VP of Global Marketing at AFS Technologies. She has been working in the B2B technology market for 23 years at companies including SPSS and Accenture, located in Chicago, IL. In her role, she focuses on aligning digital and marketing strategies across global markets with corporate objectives to drive business performance with improved efficiency and revenue growth.

Connect: LinkedIn