Chapter Board of Directors

Chapter Board of Directors

Renee Yeager, President

Renee Yeager has been on the BMA board since 2014 in the role of VP Programming, and she is excited to serve as President this year. She is founder and CEO at Yeager, a B2B marketing firm that develops results-driven marketing strategies, campaigns, and content for the world’s leading technology companies. A marketer for more than 25 years, Renee has led marketing teams and strategic initiatives for numerous global companies and has a track record of developing smart and effective programs that consistently exceed expectations. Most recently, Renee was named a 2015 Executive of the Year: Marketing, Advertising and PR by the American Business Awards. She is an active contributor to Entrepreneur and a variety of marketing publications, and is a sought-after expert on B2B marketing.

Connect: LinkedIn


Jennifer Ferry, Treasurer

This is Jennifer’s second year on the BMA board serving as Treasurer. She is Operations Director at Yeager Marketing and brings more than 16 years of operations experience. She works with clients, vendors and internal teams to ensure development of processes and output of projects consistently exceed expectations while optimizing budgets and timelines. Prior to joining Yeager Jennifer directed operations for several organizations with responsibilities that spanned managing large-scale $5M+ projects to launching new products and optimizing employee and vendor interactions.

Connect: LinkedIn


Kris Tassoni, Events

Kris has a long history in marketing, mostly in the technology industry in Phoenix. Today, as Director of Content at Yeager Marketing, Kris drives content strategy, and together with her team, develops content for some of the world’s greatest technology companies. Kris also had a stint planning events ranging from large corporate parties to incentive travel abroad in the early 2000s for a Phoenix-based tech company, a local resort, and for an events organization. When she’s not working or writing, Kris is with her husband and two kids having as much fun as possible. She is excited to be part of the BMA.


Beth Cochran, Communications

Beth Cochran is the co-founder and CEO of Wired PR, a PR and content marketing firm that specializing in working with technology and B2B brands. She is also the founder of SuccessLab, and co-founder of the TechTalent Awards. For more than 11 years, Beth has been developing effective communications programs that enable organizations to build relationships with their audiences through high-value content. She currently serves as the membership chair on the board of directors for the Phoenix Chapter of Entrepreneurs’ Organization (EO). She is also a mentor to startups at SeedSpot.

Beth has received a Bronx Excellence in Television Access Award for Educational Programming, a Certificate of Special Merit in sports writing from The Association of Journalism and Mass Communication and The William Randolph Hearst Foundation, as well as The Society of Professional Journalists Mark of Excellence Award for Online In-Depth Reporting.


Sahil Saini, Alliances

Sahil is the founder of AKOS, an Agile Digital Agency that transforms online presence and launches full-scale digital products for nonprofits, local startups and ecommerce stores. With over 10 years experience working as a software developer and digital marketing strategist, he brings a unique perspective to the product development lifecycle with data-backed audience validation and marketing strategies. Sahil geeks out on restructuring unsuccessful information architectures, code reviews, and building marketing automation systems and campaigns backed by market-validated data metrics.


Celeste Jacroux, Programming

Celeste is new to the Phoenix Board, but not to the BMA. She worked with the BMA Colorado chapter before moving to Phoenix in 2016. As Director of Marketing Communications at Televerde, she brings more than 15 years of marketing expertise to the role with her background in communications, strategy, and product management and marketing. Not to steal from a well-known athletic company, but her goal in business and in life is to just go out and do it. Outside of work, you can find her at the pool, on the soccer field or on the trails.

Connect: LinkedIn | Twitter


Mo’Shai Gibbs, Young Professionals Programming

With seven years of experience in advertising and marketing, Mo’Shai Gibbs started her career at Insight two years ago as the Marketing Specialist dedicated to the Service Provider team. Mo has led initiatives resulting in over $20 million dollars in revenue. In her current role as Marketing Manager, Mo leads all digital strategies and efforts for Microsoft and Service Providers. Since moving to Phoenix from Los Angeles, Mo has completed her MBA, served for two years as Membership Director on the Ad2Phx board and as Project Manager for the 2015 Equality Arizona initiative. Passions include traveling, volunteering, writing, and telling a good story.


Michelle Conlon, Systems and Data

With over 20 years in the Digital Marketing space, a BS in Visual Communications, Certified Aromatherapist, and Director of Implementation at Yeager Marketing; Michelle prides herself on being able to help others and provide the best customer experience possible. She leads the Implementation team at Yeager Marketing that includes Development, Marketing Automation, and Digital Marketing teams. Outside of the office you will find her gardening, mixing blends for friends, and enjoying quality time with her friends and family.

Connect: LinkedIn | Twitter