Business Marketing AssociationRegister For An EventRecent Event Videos & PhotosJoin BMA Phoenix

Chapter Board

Sheila Kloefkorn, President

Sheila Kloefkorn

Sheila Kloefkorn is a business and marketing expert with more than 25 years of experience. She helps companies increase leads and revenues by hundreds of millions of dollars. She leads a talented team of marketers in creating and executing award winning campaigns around the world. Sheila founded full-service, business-to-business marketing agency KEO Marketing in 2000. The company specializes in marketing strategy, messaging, digital infrastructure, execution and analytics. KEO Marketing grows Fortune 1000 companies as well as medium-sized businesses.

Sheila is the recipient of many local and national marketing awards. She was recently named one of the “Top 10 Business Leaders of the Year” and “Top 25 Dynamic Women in Business” by the Phoenix Business Journal and one of 15 Arizonans to Watch by the Arizona Republic. On behalf of her company and client, she recently received a Stevie® American Business Award for “Marketing Campaign of the Year,” and a Stevie Worldwide Women in Business Award in Advertising, Marketing and Public Relations.

Sheila is committed to making a difference in the community. Sheila is President of the Phoenix Chapter of the Business Marketing Association. She is a past president of the American Marketing Association and was the founding Co-Chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ). She is a certified business coach and frequent national and local speaker on a wide range of marketing and business topics.

Connect: LinkedIn | Twitter


Molly Castelazo, Immediate Past President

Molly CastelazoMolly Castelazo is founder and Chief Content Strategist at Castelazo Content, a content marketing firm specializing in whitepapers, bylined articles, blogs, infographics, social media, and other thought leadership and lead generation content. Since launching the firm in 2005, Molly has built a successful business serving the demand for high-quality, data-driven content that engages clients’ target prospects, converts those prospects into customers, and customers into devotees.

Connect: LinkedIn | Twitter


Matt Hensler, Treasurer

Matt_HenslerMatt Hensler is the Vice President of Marketing Strategy at Elevation Marketing, a b2b-focused integrated marketing services firm which emphasizes delivering a remarkable client and more business wins for its clients. As a career B2B marketer, Matt provides strategic guidance to clients in a variety of industries including technology, construction, industrial, healthcare and the green industry among others. He’s a firm believer in hard work, because good ideas and effort aren’t independent of one another. This mantra has served him and his clients well over his professional career, and its a philosophy he carries into the time he has committed to BMA Phoenix as a past president, head of programming and currently as treasurer.

Connect: LinkedIn | Twitter


Renee Yeager, VP of Programming

Renee Yeager is founder and managing partner at Yeager, a B2B marketing firm that develops results-driven marketing strategies, campaigns, and content for the world’s leading technology companies. A marketer for more than 25 years, Renee has led marketing teams and strategic initiatives for numerous global companies and has a track record of developing smart and effective programs that consistently exceed expectations. Most recently, Renee was named a 2015 Executive of the Year: Marketing, Advertising and PR by the American Business Awards. She is an active contributor to Entrepreneur and a variety of marketing publications, and is a sought-after expert on B2B marketing.

Connect: LinkedIn


Leigh Goldstein, VP of Events

Leigh GoldsteinLeigh Goldstein serves as the Vice President, Operations & Events for the Arizona Technology Council, a private, not-for-profit technology trade association. He joined the Council in June of 2008, and oversees the organization’s operations and extensive programming. Goldstein is responsible for the coordination of over 150 events throughout the year in Phoenix and Tucson, including the annual Governor’s Celebration of Innovation event, attended by 1,000 of Arizona’s leading members of the business community.

Connect: LinkedIn


Ryan Naylor, VP of Sponsorship

Ryan NaylorRyan Naylor is the Founder and President of in Phoenix, Arizona. With nearly 10 years of experience in sales, internet marketing, management and human resources, Naylor founded in 2009. His inspiration for developing this small business was to support the local economy by reducing unemployment rates, connecting businesses with viable employees and helping change the way employers and employees measure the value of a positive workplace culture. Naylor attended Utah State University where he earned a Bachelor of Arts degree in Business Entrepreneurship from the Jon M. Huntsman School of Business.

Connect: LinkedIn | Twitter

Annual Sponsors