Chapter Board of Directors
Sheila Kloefkorn, President
Sheila Kloefkorn is a business and marketing expert with more than 25 years of experience. She helps companies increase leads and revenues by hundreds of millions of dollars. She leads a talented team of marketers in creating and executing award winning campaigns around the world. Sheila founded full-service, business-to-business marketing agency KEO Marketing in 2000. The company specializes in marketing strategy, messaging, digital infrastructure, execution and analytics. KEO Marketing grows Fortune 1000 companies as well as medium-sized businesses.
Sheila is the recipient of many local and national marketing awards. She was recently named one of the “Top 10 Business Leaders of the Year” and “Top 25 Dynamic Women in Business” by the Phoenix Business Journal and one of 15 Arizonans to Watch by the Arizona Republic. On behalf of her company and client, she recently received a Stevie® American Business Award for “Marketing Campaign of the Year,” and a Stevie Worldwide Women in Business Award in Advertising, Marketing and Public Relations.
She is a past president of the American Marketing Association and was the founding Co-Chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ). She is a certified business coach and frequent national and local speaker on a wide range of marketing and business topics. Connect: LinkedIn | Twitter
Molly Castelazo, Immediate Past President
Molly Castelazo is founder and Chief Content Strategist at Castelazo Content, a content marketing firm specializing in whitepapers, bylined articles, blogs, infographics, social media, and other thought leadership and lead generation content. Since launching the firm in 2005, Molly has built a successful business serving the demand for high-quality, data-driven content that engages clients’ target prospects, converts those prospects into customers, and customers into devotees.
Matt Hensler, Treasurer
Matt Hensler is the Vice President of Marketing Strategy at Elevation Marketing, a b2b-focused integrated marketing services firm which emphasizes delivering a remarkable client and more business wins for its clients. As a career B2B marketer, Matt provides strategic guidance to clients in a variety of industries including technology, construction, industrial, healthcare and the green industry among others. He’s a firm believer in hard work, because good ideas and effort aren’t independent of one another. This mantra has served him and his clients well over his professional career, and its a philosophy he carries into the time he has committed to BMA Phoenix as a past president, head of programming and currently as treasurer.
Renee Yeager, VP of Programming
Renee Yeager is founder and managing partner at Yeager, a B2B marketing firm that develops results-driven marketing strategies, campaigns, and content for the world’s leading technology companies. A marketer for more than 25 years, Renee has led marketing teams and strategic initiatives for numerous global companies and has a track record of developing smart and effective programs that consistently exceed expectations. Most recently, Renee was named a 2015 Executive of the Year: Marketing, Advertising and PR by the American Business Awards. She is an active contributor to Entrepreneur and a variety of marketing publications, and is a sought-after expert on B2B marketing.
Jenna Beck, VP Sponsorship
Jenna Beck is VP of Global Marketing at AFS Technologies. She has been working in the B2B technology market for 23 years at companies including SPSS and Accenture, located in Chicago, IL. In her role, she focuses on aligning digital and marketing strategies across global markets with corporate objectives to drive business performance with improved efficiency and revenue growth.
Leigh Goldstein, VP of Events
Leigh Goldstein serves as the Vice President, Operations & Events for the Arizona Technology Council, a private, not-for-profit technology trade association. He joined the Council in June of 2008, and oversees the organization’s operations and extensive programming. Goldstein is responsible for the coordination of over 150 events throughout the year in Phoenix and Tucson, including the annual Governor’s Celebration of Innovation event, attended by 1,000 of Arizona’s leading members of the business community.
Chase Hunt, VP of Communications
Chase Hunt is the Digital Media Manager at KEO Marketing, Inc, a B2B marketing agency that delivers innovative B2B and inbound marketing solutions designed to help businesses achieve tangible results. Chase provides strategic solutions and guidance to clients in order to expand their digital presence and help businesses reach an even wider social audience. He believes that there is always something to learn from others and thrives when working with a creative team. Chase brings his communication expertise to the BMA Phoenix board and works tirelessly to expand the B2B world here in Arizona.