Marketing’s primary role has shifted from big idea brand building to driving revenue and relationships. Marketing must deliver ROI and move from a cost center to a revenue generating organization. At the same time, the Web has become the primary catalyst and information source for technology and channel professionals to identify, research and scope prospective solutions and providers. Progressive marketers are developing and executing modern marketing techniques that integrate targeted, high value content to nurture conversations and actions to ultimately create customers and revenue across all marketing changes. In this discussion, UBM Tech will share strategies and practices on how marketers are changing the way they market and deliver on this new mandate.
Where The Metropolis 7137 East Rancho Vista Drive Scottsdale, AZ 85251
Join the Young Professionals (YP) group on April 9 at 5:30pm for happy hour at the Metropolis! The event will be a great opportunity to mingle with peers and provide feedback/suggestions future YP events.
Complimentary appetizers will be served and happy hour prices will be extended until 7:00 PM. Attendees can receive an additional $1 off any drink on top of happy hour prices by checking-in at Metropolis on Facebook and showing their server.
Location:
ASU SkySong – Room 301 Ingenuity
1475 N. Scottsdale Rd.
Scottsdale, AZ 85257
Event Description:
Every successful company begins as a start-up. Yours, in fact, may be the next bit hit. The economy is improving and many out there think there has never been a better time to start a business. Learn from successful entrepreneurs and marketing executives how to do it right. Join BMA Phoenix for this in depth session on marketing for start-up companies.
Chris Petroff, Co-Founder of SEED SPOT
Chris Petroff is the Co-Founder of SEED SPOT. Chris is an Arizona native and graduate of Northern Arizona University where he received his undergraduate degree in Business Management with an emphasis in entrepreneurship. Additionally, he has a Certificate in Global Leadership & Management from Thunderbird School of Global Management.
Previously, Chris spent 4 years with Pulte Homes and at the age of 25 he was one of the youngest sales managers in the country; instrumental in the development of WestWing Mountain, Dynamite Mountain Ranch and Anthem. Additionally, he served as the Business Development Manager at Austin Commercial; where he collaborated on public, private and public/private partnerships throughout Arizona and California. Most recently, Chris served for 3 years as the Vice President of Business Development for the Greater Phoenix Economic Council (GPEC), where he facilitated more than 20 corporate expansions and relocations resulting in more than 1,000 new jobs and investment of more than $150 million in the local economy.
Mike Corak, Executive Vice President of Strategy, ethology and Tallwave
Mike Corak is the Executive Vice President of Strategy at ethology, leading the strategic planning and agency research teams. An agency veteran, Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 15-year career, including Glassdoor, US Bank, Sundt, Waste Management, NaumannHobbs, ConocoPhillips, Experian, Farmers and Nike.
Corak’s results-oriented work has been recognized by his peers. His more noteworthy awards include “Email Campaign of the Year” from the EEC (Email Experience Council), division of the Direct Marketing Association (DMA) and “Best Consumer Products Website of the Year” by the American Business Association for his work with Nike.
Kellan O’Connor, Co-Founder, Tethercell
Kellan is the Co-Founder and President of Tethercell, a mobile hardware device startup in Los Angeles. Kellan launched his career as an engineer at an aerospace startup in Southern California and further developed his technical acumen at Space Exploration Technologies (aka SpaceX) in LA.
Kellan co-founded Tethercell in late 2012. At Tethercell, Kellan currently focuses on Business Development, Marketing and Software Development. Having recently launched its first product, Tethercell is currently raising seed funding and is focusing on its go-to-market strategy.
Event Description:
Digital marketing may be the rage, but live events can offer some of the most significant opportunities to extend your brand and generate leads. Is your company investing in trade shows, group client meetings, product demonstrations or other in person events? If so, you need to attend this event to learn how to make the most of your investment.
Learn from these seasoned experts how to attract people to live events, give them experiences they won’t soon forget and take away valuable brand equity and demand for your products and services.
Moderator – Leigh Goldstein, Managing Director of Programs & Events, Arizona Technology Council
Leigh Goldstein serves as the Managing Director of Programs & Events for the Arizona Technology Council, a private, not-for-profit technology trade association. He joined the Council in June of 2008 and oversees the organization’s programming and events. Goldstein is responsible for the coordination of over 125 events throughout the year, including the annual Governor’s Celebration of Innovation event, attended by 1,000 of Arizona’s leading members of the business community.
Prior to joining the Council, Goldstein served as the Promotions Manager for Media Impressions ad agency from 2006-2008. He has also held the position of Marketing Director with the Harlem Globetrotters, Promotions Coordinator with the NHL’s Phoenix Coyotes and was the Event Specialist for Super Bowl 43 in Glendale Arizona.
Panelist – Jill Soth, Director Corp Meetings and Events, Avnet Inc.
Jill Soth joined Avnet over 17 years ago as a trainer producing large training events. Over the years she has developed a team of highly skilled professionals responsible for executing up to 90 events a year across the globe, with budgets in excess of $7 million. Process focused with a background in professional training and coaching, Jill brings strategic thinking, creativity and innovation to Avnet’s events.
Jill has over 300 hours of professional coach training and has a passion for empowering people. Last year she started the first Avnet coaching program for employees.
Panelist – Debi Caron, Partner & Director, Marketing & Business Development, Trans-West Network Solutions | CloudNet Group
Debi Caron is a marketing & business development professional with over 30 years of experience. Debi has re-branded Trans-West Network Solutions and helped take them from a telephone company to a total technology solutions integrator. Throughout her career at Trans-West Network Solutions, Debi has been an accomplished Sales Trainer, Sales Manager and is currently Director of Marketing & Business Development.
Debi is also very involved in volunteer and leadership activities including Arizona’s ALFA Industry Partnering and Educational Committees, Chandler Chamber of Commerce, Community Information & Referral, Junior Achievement and The Arizona Technology Council.
Panelist – Bill Graeber, President, Greenlight Event Design, LLC.
For 28 years Bill Graeber has been producing and staging live events both domestically and internationally from 200 to 10,000 people. In that time, he has adapted event production and presentation techniques to ever evolving technology changes and trends. Bill is president of Phoenix based Greenlight Event Design, LLC.
Talking Stick Resort Roadrunner C Room
9800 E Indian Bend Rd, Scottsdale, AZ 85250
Marketing’s primary role has shifted from big idea brand building to driving revenue and relationships. Marketing must deliver ROI and move from a cost center to a revenue generating organization.
