Public Relations has always been a critical communications channel for business marketers to raise visibility and credibility for their company, products, services and people. Over the last several years, the web has had tremendous influence on public relations. Social media tools have created new ways for companies to engage with their customers. Creation and syndication of content has become an important driver of search marketing, lead generation and other marketing strategies. For many companies, public relations has become a critical way of delivering a constant stream of fresh, compelling content to the marketplace.

Join BMA for a panel discussion where we will get perspectives on all aspects of digital B2B public relations. Hear about what works and what doesn’t. Find out what digital techniques and tools you must utilize in order to make public relations an effective part of your marketing mix.

Moderator:

Adam Kress – New Media Editor, The Phoenix Business Journal

Adam Kress is an award-winning multimedia journalist who’s been a reporter and editor at the Phoenix Business Journal for the past nine years. Kress is currently New Media Editor for the paper. Kress manages the paper’s website, phoenix.bizjournals.com, and has also developed the paper’s social media presence. For the past four years Kress has served on the Board of Governors for the Rocky Mountain chapter of the National Academy of Television Arts & Sciences. As part of those duties, he’s the alternate trustee for the board.

Panelists:

Mark Molzen – Manager, Issues & Corporate Social Responsibility, CenturyLink

Mark Molzen is the issues and corporate social responsibility manager for CenturyLink, a Fortune 500 business and third largest telecommunications company in the United States. CenturyLink has more than 47,000 colleagues in North America, Europe, and Asia. Mark serves as a company-wide communications resource for issues management, multicultural public relations and corporate social responsibility. CenturyLink has annual total revenues of more than $18 billion.

Christine Dotts – Director, Corporate Reputation & Policy Communications, Intel

Christine Dotts manages Intel Corporation’s public relations efforts focused on corporate reputation and global public policy. In this role, Christine led hosted visits by President Barack Obama twice since early 2011 in both Oregon and Arizona for nationally-televised speeches, showcasing the Intel’s positive impact on U.S. education and economic recovery. Christine has been with Intel in marketing and public relations roles for 14 years and has over 20 years of experience in the PR, marketing and branding disciplines

Sonia Bovio – Senior Vice President, Brodeur Partners

Sonia Bovio is the senior counselor and leader for Brodeur Partners’ Phoenix office. Brodeur Partners is a strategic communications group specializing in public relations, branding and communications. Her team provides public relations and communications consulting for some of the agency’s largest business-to-business and consumer clients in the information technology, energy/clean tech, mobile applications and global supply chain industries.

Malcolm Atherton – Account Manager, PR Newswire

Prior to joining PR Newswire, Malcolm Atherton spent the last 7+ years working within the corporate communications, social media, and marketing space with Business Wire and Thomson Reuters where he helped companies and agencies of all sizes realize their investor and marketing communications /PR goals and objectives.

Location:

ASU SkySong
1475 N. Scottsdale Road
Scottsdale, Arizona 85257

Be sure to register today!

BMA Members: $20
Non-Members: $40

Cancellation Policy: Cancellations made before 5 p.m. the Friday before an event will be refunded at the full price. No refunds will be made after this time.

BMA, in partnership with The Phoenix Business Journal, is proud to announce the 2012 Marketer of the Year awards. For the first time we will be honoring Valley business marketers for excellence in performance.

Join us for this special event, which will include a keynote address from Kathy Button Bell of Emerson who will talk about the critical role that business marketers play in shaping or reshaping the image of an organization. She’ll provide perspective from Emerson, which is a diversified global technology and engineering company headquartered in St. Louis.

Until just over 10 years ago, Emerson’s corporate management was content to allow its decentralized business units to operate and market themselves almost as autonomous businesses, under their own brand names. Find out how Emerson has evolved over the last decade to build a solutions-oriented brand structure that ties all those parts together to make the company more relevant to the outside world.

Featured Speaker:

Kathy Button Bell – Vice President and Chief Marketing Officer, Emerson

Kathy Button Bell, vice president and chief marketing officer, is responsible for global marketing and corporate branding for Emerson (NYSE: EMR), a $24.2 billion diversified global technology and engineering leader. She joined Emerson in 1999.

Button Bell led the development and launch of Emerson’s corporate branding program in 2000, which put in place an entirely new brand architecture and brand strategy across the company’s more than 60 businesses, as well as the first corporate logo change in more than 30 years. Soon after, she initiated the company’s first-ever global advertising campaign, which she expanded in 2006 to include the company’s first television commercials. In 2009, the global, integrated “It’s Never Been Done Before” campaign was launched to include translation into multiple languages and expanded social marketing strategies.

Before joining Emerson, Button Bell was president of her own marketing consulting firm specializing in market planning, brand building, and marketing training for Fortune 500 manufacturers

Location:

Arizona Historical Society
1300 N. College Avenue
Tempe, Arizona 85281

Be sure to register today!

Thursday, April 26, 2012
5:30 pm – 7:30 pm

Today, business-to-business organizations are looking to the global marketplace to tap into new markets, engage new customers and grow their businesses. As a company’s footprint grows, so does the complexity of its sales processes and marketing practices. What must a marketer need to do to get ready?

Join us as Phil Clement, Chief Marketing Officer at Aon, and Gary Malmberg, Global Advertising / Marketing Communications Manager at ON Semiconductor share their experiences promoting their organizations across the globe. Learn about what works, what hurdles to avoid and what essential steps you must take before going global.

Featured Speaker:

Phil Clement – Chief Marketing and Communications Officer, Aon

Philip B. Clement is the global chief marketing and communications officer for Aon, the global leader in risk and human resource solutions. The firm has 59,000 colleagues in over 120 countries. Clement serves on Aon’s Executive Committee and has responsibility for all of Aon’s marketing. Aon Corporation generated total revenues of more than $10 billion in 2011.

Since joining Aon in 2005, Clement has worked with colleagues to redefine and reposition the firm as a global 500 brand, #1 in every space where Aon does business. During his tenure, the firm has: launched and defined the Aon brand; rolled out a global platform in CRM; created a global marketing organization; managed the sale of one third of the firm’s assets; strategically reinvested in 50 plus acquisitions including Benfield to create the #1 Reinsurance Broker and Hewitt, creating #1 in HR Solutions; and signed the global sponsorship of Manchester United as well as numerous other marketing projects. Previously, Clement was the founding partner of The Clement Group (CG), a management consulting firm that worked with the Fortune 50 and other global organizations.

Gary Malmberg – Global Advertising/Marketing Communications Manger, ON Semiconductor

Gary Malmberg is a Global Advertising and Marketing Communications Manager for ON Semiconductor, a premier supplier of high performance silicon solutions for energy efficient electronics. A top 20 global semiconductor manufacturer with more than $3 billion in sales annually, ON Semiconductor provides standard, application specific and custom solutions for applications in the automotive, computing, industrial, communications, consumer, LED lighting, medical and military/aerospace markets.

Gary has more than 15 years of global business-to-business marketing and communications experience. He is well versed in the areas of marketing, advertising, branding, channelmarketing, lead generation / nurturing, corporate communications and media relations. Gary is currently focused on an integrated e-marketing and lead nurturing campaign spanning across the globe to promote ON Semiconductor’s product and solutions expertise in key growth markets.

Gary attended Arizona State University and holds a Bachelor of Science degree in Communications.

Location:

ASU SkySong
1475 N. Scottsdale Road
Scottsdale, Arizona 85257

Be sure to register today!

BMA Members: $20
Non-Members: $40

Cancellation Policy: Cancellations made before 5 p.m. the Friday before an event will be refunded at the full price. No refunds will be made after this time.

Join us for a Special Event on February 1st at The FBR/Xerox Silver Pro-Am part of the 2012 Waste Management Phoenix Open

Join BMA Phoenix and our sponsor Avnet for a special networking event on Wednesday, February 1st, 2012. Come out to the Waste Management Phoenix Open for The FBR/Xerox Silver Pro-Am and get close to the action while enjoying the company and conversation of the area’s most passionate business marketers.

Your registration includes access to the Corporate Village and The FBR/Xerox Silver Pro-Am for the entire day on Wednesday along with entry to Avnet’s corporate tent overlooking the 18th green. Refreshments are also included with admission. This is a special event and space is limited. Be sure to register today!

8:30 AM – The FBR & Xerox Silver Pro-AM, TPC Stadium Course
10:00 AM – The Patriot Pro-AM, Grayhawk Golf Club (Raptor Course)
11:00 AM – 2:00 PM – BMA Networking
3:30 PM – The Phoenix Suns Charities Shot at Glory
presented by Snell & Wilmer, TPC Scottsdale 16th hole
3:30 PM – Coors Light Birds Nest entertainment tent opens

To learn more or register go to www.bmaphoenix.org
This event is for BMA Members only.
Members may host guests.
Event registration is $50.

Location:

TPC Scottsdale
Corporate Village – Avnet Tent
(overlooks 18th green)
17020 N Hayden Rd
Scottsdale, Arizona 85255

Be sure to register today!

BMA Members: $50

Cancellation Policy: Cancellations made before 5 p.m. the Friday before an event will be refunded at the full price. No refunds will be made after this time.

In today’s highly competitive, global marketplace, companies of all sizes look for ways to develop differentiation and a competitive advantage in order to get more customers. Some companies create differentiation through patented products and intellectual property protections. Others use product innovation to create disparity in the marketplace. For many companies, the best way to create and keep customers, will be in their ability to offer value-added services to complement their product offering.

Join us as Stephen W. Brown, the Emeritus Edward M. Carson Chair and Professor of Marketing with the W. P. Carey School of Business, Arizona State University and Distinguished Faculty with the Center for Services Leadership, reviews the outcomes of a major study sponsored by ASU’s Center for Services Leadership about five Global 100 product-dominant corporations seeking to achieve distinction in their respective markets by developing and providing services to complement their product mix. Specific discussion topics include:

• What product-dominant companies need to change internally to grow monetized services
• Key success factors for growing services in support of customers
• References from the novel “Service Infusion Continuum” developed from the ASU study
• Mini-case studies of successful services initiatives.

We’ll also hear from Stephen Church, Senior Vice President, Avnet, Inc. who will talk about his company’s experience evolving it’s service-based model.

Featured Speaker:

Stephen W. Brown, Ph.D. – Emeritus Edward M. Carson Chair and Professor of Marketing and Distinguished Faculty, Center for Services Leadership; W. P. Carey School of Business – Arizona State University

Stephen W. Brown is the Emeritus Edward M. Carson Chair and Professor of Marketing with the W. P. Carey School of Business, Arizona State University. He currently is a Distinguished Faculty with the Center for Services Leadership. From its founding in 1985 until May 2011, he served as the CSL’s executive director. He is also a former national president of the American Marketing Association.

Professor Brown has co-authored and co-edited 23 books and over 100 articles. Much of his research and writing focuses on the science of service and the topics of strategic services marketing, service excellence and recovering from service failures. Currently, he’s devoting major research, executive teaching and consulting to the area of service infusion or growing service revenues in product-dominant companies.

Dr. Brown has been identified as one of the ten most frequent contributors to the English-language services marketing literature in the world. He’s been awarded honorary doctoral degrees from the HANKEN School of Economics in Finland and from Karlstad University in Sweden. He is the recipient of the Career Contributions to Services Marketing Award from the American Marketing Association and the Educator of the Year Award from the Association for Service Management International. He serves as a speaker and seminar leader for conferences and business meetings around the world.

Dr. Brown has co-founded three companies, and he serves on the boards of directors of several companies and a nonprofit organization.

Steve Church – Senior Vice President, Avnet, Inc.

In August 2010 Steve Church was named executive leader of the Avnet Logistics Services business unit, later rebranded as Avnet Integrated Resources. Mr. Church is charged with growing this reverse logistics business organically and through strategic acquisitions. Economic, environmental and technological issues have created new global opportunities for repair or refurbishment of end-user goods, and for recapture of base and rare earth materials, and plastics. Avnet Integrated Resources’ mission is to provide these lifecycle management services to benefit industrial customers, consumers and the earth.

Additionally, Mr. Church is responsible for Avnet’s global customer engagement program, corporate business development and innovation.

Location:

ASU SkySong
1475 N. Scottsdale Road
Scottsdale, Arizona 85257

Be sure to register today!

BMA Members: $20
Non-Members: $40

Cancellation Policy: Cancellations made before 5 p.m. the Friday before an event will be refunded at the full price. No refunds will be made after this time.