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MarTech and the Human Connection

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While marketing’s main focus of connecting with a customer has not changed, the continuing digital evolution has expanded and fundamentally altered the channels where we connect. We’ve embraced technology to help drive revenue and improve the customer experience, but some argue the balance has shifted too far toward technology that it can result in a less meaningful human connection.

Join ECENTA Digital’s Vice President and General Manager Bruce Petillo as he reveals the Digital Engagement Continuum, a methodology that helps the marketer balance strategy with enabling technologies to create more meaningful customer experiences. He’ll be talking about how the four stages of The Continuum are designed to:

Help the marketer think through the desired customer actions at each stageIdentify the necessary strategies and tacticsAlign the right technologies and channels to connect with customers

Technology is a necessary requirement to optimize customer engagement and deliver more contextual and relevant experiences, but it must be balanced by strategy, creativity and messaging that create human connections and improve the buyer experience and outcome. Join us to hear Bruce discuss key strategies you can implement in your company today.