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ANA Business Marketing Phoenix

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5/16 – Strategies For A Winning Partner Marketing Program

  • 5/16 – Strategies For A Winning Partner Marketing Program

    Alliances Marketing

    Building a Competitive Advantage with Alliances Marketing

    When: ( Add to Calendar 2017-05-16 16:00:00 2017-05-16 18:00:00 America/Phoenix 5/16 – Strategies For A Winning Partner Marketing Program Building a Competitive Advantage with Alliances Marketing Asu Skyong Phoenix B2B Marketing Association bmaphoenix@gmail.com )

    Tuesday, May 16, 2017 4:00 pm-6:00 pm

    Where: ( view map )

    Asu Skyong

Building a Competitive Advantage with Alliances Marketing

In the B2B world, buyers have definitively made the move from buying single products to buying solutions. Regardless of industry, business customers want companies to solve their problems and in many cases, that requires companies to develop solutions by uniting offerings from partners with complementary products or services. Building strong alliances with partners and creating joint go-to-market strategies can be a powerful approach to extend your value, better serve customers and build your pipeline with new sales opportunities.

At this panel discussion, you’ll learn how to:

-Quantify the benefits of an alliance partner strategy

– Identify ideal marketing partners and engage discussions

– Determine co-investing strategies for marketing efforts

– Navigate branding challenges in multi-partner marketing

– Create lead management strategies that avoid competitive issues


Our panel of experts include:

Robin Holden-Wolf, Head of Global Alliances, NetApp

Robin Holden Wolf serves as head of global alliances marketing for NetApp, Inc. She is responsible for the vision, strategy, execution and measurement of joint NetApp and alliance marketing initiatives. Robin’s global digital programs provide high ROI by understanding the audience and developing customized messaging and tactics that excite customers and partners to engage.

Robin brings more than 20 years of strategic marketing, strategic planning, program management and global alliances experience in the technology industry to her role. Prior to joining NetApp in 2007, Robin spent almost 10 years at Dell. Over the past 20 years, Robin’s marketing efforts have received industry recognition numerous times from the American Marketing Association for her innovation, creativity and high ROI.  She was a pioneer in digital with PremierSupport.Dell.com, which won Top 10 Professional Websites. Most recently, one of her Cisco programs was recognized with the Killer Content Award. Robin holds a Bachelor of Science in Business from the University of Texas at Austin, and a Master’s Degree in Business Administration from St. Edward’s University.


Andy Sayare, CI Solutions Marketing, NetApp

Andy Sayare runs CI Solutions Marketing for NetApp, a global data management company.  At NetApp, Andy leads a team to deliver go-to-market strategy, messaging, positioning, and customer-facing assets and sales tools, for FlexPod, a $2.5B/year joint converged infrastructure solution from Cisco and NetApp.

Previous to NetApp, Andy was Founder and Managing Director at Escalera Group, a Silicon Valley-based marketing consultancy where he provided similar services to over 60 companies.  Andy co-founded and was Marketing VP at several startups, ranging from application service providers to business intelligence and analytics companies. Earlier in his career, Andy managed IT organizations and developed software.  Andy has a B.S. from University of San Francisco in Information Systems Management.


Robert Wallace, Partner and EVP of Marketing, Tallwave

Robert oversees the company’s branding, thought leadership, and communications programs to drive growth. Robert also established and drives the company’s branding offerings, and is passionate about the interoperability between brand and product.

In addition to his managerial responsibilities, Robert has led some of the agency’s largest engagements for clients including FindLaw, Cross Country Home Services, Baker Tilly, and AppointmentPlus. Prior to Tallwave, Robert has spent his career working with startups and fast-growth companies in industries including business services, marketing technology, ecommerce, footwear, and apparel. Robert has a BA from Dickinson College, and an MBA from the University of Pittsburgh.

When he’s not working, Robert enjoys writing, making candy with his daughter, and boxing.


Register today for this can’t-miss event!


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