Channel Marketing

  • Channel Marketing

    Channel Marketing

    Building a Channel Marketing Program that Works: Success Strategies and Lessons Learned

    When: ( Add to Calendar 2017-09-19 16:00:00 2017-09-19 20:00:00 America/Phoenix Channel Marketing Building a Channel Marketing Program that Works: Success Strategies and Lessons Learned Phoenix B2B Marketing Association bmaphoenix@gmail.com )

    Tuesday, September 19, 2017 4:00 pm-8:00 pm

    Where: ( view map )

Building a Channel Marketing Program that Works: Success Strategies and Lessons Learned

Many B2B companies are leveraging reseller partners to increase sales and marketing efforts, expanding reach, and accelerate growth through a channel go-to-market strategy. Partnering with companies that offer complementary products or services can increase your sales activity, drive new revenues and customers, and more easily capture opportunities you may not have been exposed to.

Successful channel marketers know how to recruit and retain partners with high value programs and support services that engage resellers and build their loyalty to your company.

At this panel discussion, you’ll learn:

  • The key elements of a strong channel partner program
  • How to identify ideal partners and the basics of recruitment
  • The key to channel program success: partner enablement
  • Secrets to success in channel marketing and lessons learned

More Events

Marketing Technology Summit with AZ Tech Council

The Digital Future - How companies are preparing for the digital future of marketing

Channel Marketing

Building a Channel Marketing Program that Works: Success Strategies and Lessons Learned

Masters of B2B Conference – Change by Design

In today’s challenging business environment, success requires a persistent focus on change management. By exploring news ways to deliver customer service, strengthen customer interactions, and introduce new products to new markets, organizations can maint...

Alliances Marketing

Building a Competitive Advantage with Alliances Marketing