Today, business-to-business organizations are looking to the global marketplace to tap into new markets, engage new customers and grow their businesses. As a company’s footprint grows, so does the complexity of its sales processes and marketing practices. What must a marketer need to do to get ready?
Join us as Phil Clement, Chief Marketing Officer at Aon, and Gary Malmberg, Global Advertising / Marketing Communications Manager at ON Semiconductor share their experiences promoting their organizations across the globe. Learn about what works, what hurdles to avoid and what essential steps you must take before going global.
Phil Clement – Chief Marketing and Communications Officer, Aon
Philip B. Clement is the global chief marketing and communications officer for Aon, the global leader in risk and human resource solutions. The firm has 59,000 colleagues in over 120 countries. Clement serves on Aon’s Executive Committee and has responsibility for all of Aon’s marketing. Aon Corporation generated total revenues of more than $10 billion in 2011.
Since joining Aon in 2005, Clement has worked with colleagues to redefine and reposition the firm as a global 500 brand, #1 in every space where Aon does business. During his tenure, the firm has: launched and defined the Aon brand; rolled out a global platform in CRM; created a global marketing organization; managed the sale of one third of the firm’s assets; strategically reinvested in 50 plus acquisitions including Benfield to create the #1 Reinsurance Broker and Hewitt, creating #1 in HR Solutions; and signed the global sponsorship of Manchester United as well as numerous other marketing projects. Previously, Clement was the founding partner of The Clement Group (CG), a management consulting firm that worked with the Fortune 50 and other global organizations.
Gary Malmberg – Global Advertising/Marketing Communications Manger, ON Semiconductor
Gary Malmberg is a Global Advertising and Marketing Communications Manager for ON Semiconductor, a premier supplier of high performance silicon solutions for energy efficient electronics. A top 20 global semiconductor manufacturer with more than $3 billion in sales annually, ON Semiconductor provides standard, application specific and custom solutions for applications in the automotive, computing, industrial, communications, consumer, LED lighting, medical and military/aerospace markets.
Gary has more than 15 years of global business-to-business marketing and communications experience. He is well versed in the areas of marketing, advertising, branding, channelmarketing, lead generation / nurturing, corporate communications and media relations. Gary is currently focused on an integrated e-marketing and lead nurturing campaign spanning across the globe to promote ON Semiconductor’s product and solutions expertise in key growth markets.
Gary attended Arizona State University and holds a Bachelor of Science degree in Communications.
1475 N. Scottsdale Road
Scottsdale, Arizona 85257
Be sure to register today!
BMA Members: $20
Cancellation Policy: Cancellations made before 5 p.m. the Friday before an event will be refunded at the full price. No refunds will be made after this time.