Green Marketing
Company-wide sustainability initiatives help the bottom line and offer a new way to communicate about your company.
Derrick Mains, GreenNurture and Sonia Bovio, Brodeur Partners share their insights about how companies are leveraging their green initiatives to not only generate cost savings for their businesses, but also create good-will both internally and externally through effective communications and public relations. The presentation will feature best practices and case studies for how to “go green” without “greenwashing” and engage employees in environmentally friendly business practices.
Speakers
Derrick Mains
Derrick Mains is a proven entrepreneur and experienced executive with a deep knowledge of the recycling industry and development of sustainability and product stewardship initiatives for Fortune 10 companies. Derrick has been the driving force behind a number of producer responsibility/green initiatives including trans-organizational partnerships with global oil companies and retailers that involved a labeling initiative seen on more than 5 billion consumer products globally.
Derrick is the CEO of GreenNurture.com, the first-ever Web-based sustainability program focused on engaging a company’s most critical resource—its people—empowering them to improve the environment and their company’s bottom line. The platform blends triple-bottom-line accounting principles and community-based social marketing techniques to improve efficiency and reduce wasteful practices within a company—resulting in more sustainable People, Planet AND Profits.
Sonia Bovio
Sonia is the senior counselor and leader for Brodeur Partners’ Phoenix office. She is passionately committed to social and environmental responsibility. With more than twenty years of marketing, communications and journalism experience, Sonia has worked with companies of all sizes to help them effectively communicate their business strategies to targeted audiences.
Brodeur Partners is a strategic communications group specializing in public relations and marketing communications. Brodeur supports technology-driven B2B, clean-tech and consumer technology companies such as Advent Solar, Avnet, Corning, General Imaging, IBM, Orbitz, Panasonic Avionics, and RIM (BlackBerry); and leading advocacy organizations such as the American Cancer Society and the Biotechnology Industry Association. In 2008, Brodeur launched its Clean Technology practice, which helps companies promote their environmentally-friendly technologies and sustainable “green” business strategies. Brodeur’s clients have been recognized with green business awards from Computerworld, EE Times, Newsweek, the California Climate Action Registry and Valley Forward.
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