Billions of dollars are spent on sports marketing every year, but the opportunity for your business goes well beyond entertaining customers and prospects. More and more, business marketers are leveraging the wide variety of sponsorships available through sports marketing to generate awareness and understanding for their brand in order to create valuable engagements with buyers.

Join us for this special end of year event at the Scottsdale International Auto Museum to get an inside view of how marketers are extracting ROI from their sports marketing investments. Our speakers will talk about why a company should consider sports marketing, discuss different types of sponsorships, explain what you need to know about marketing rights and review how your brand can benefit from exposure and activation of an effective sports marketing initiative.

John Bauersfeld, Vice President Business Development, Roush Fenway Racing

John Bauersfeld serves as vice president of business development for five-time NASCAR championship team, Roush Fenway Racing. Bauersfeld directs Roush Fenway Racing’s sales and business development initiatives and is involved in the day to day management of Roush Fenway’s sponsorship base which includes Ford Motor Company, UPS, The 3M Company, Diageo plc (Crown Royal brand), Aflac, Kellogg’s, SUBWAY Restaurants, among many others.

Bauersfeld’s entry into sports marketing began at Roush Fenway Racing in the spring of 2010. His 20-years of experience in consumer product sales and marketing has been instrumental in helping to develop ground breaking marketing programs for Roush Fenway. He implemented a first of its kind agreement with IEG, the leader in sponsorship measurement, to provide ROI measurement for Roush Fenway partners. Bauersfeld has also enhanced the lead generation, value demonstration and partner renewal programs at Roush Fenway.

Prior to joining Roush Fenway Racing in the spring of 2010, John held marketing and sales leadership positions within consumer
product and retail marketing companies such as Wheels Discount Auto, Actron Manufacturing and SPX Corporation.

David Nobs, Head of Sports Marketing, The Lavidge Company

David Nobs, a veteran marketing & communications executive with more than 25 years of experience in public relations, marketing and advertising, heads business development for The Lavidge Company and oversees the agency’s sports marketing initiatives.

Dave has held a number of high-level positions for leading national and international firms and ran his own consultancy. Before joining The Lavidge Company, he was managing director of Ruder Finn and general manager of Weber Shandwick and Rogers & Cowan, where he was responsible for heading the Los Angeles office and managing each agency’s consumer, sports and entertainment marketing practices. Previously, Dave was executive vice president of Cone Communications, where he led the agency’s brand marketing practice, and head of Cohn & Wolfe’s worldwide consumer sports practice.

Throughout his career, Nobs has directed a number of high-profile campaigns for a variety of clients such as the award-winning launch of Vanilla Coke as well as other Coca-Cola product launches, sports and entertainment sponsorships; broadcast, new media and entertainment programming for NASCAR; youth, sports and entertainment marketing for Vans; integrated advertising, marketing and promotional campaigns for Heineken; and Reebok’s highly publicized “Dan & Dave” campaign, Olympic sponsorships, women’s fitness and human rights initiatives.

Nobs was instrumental in executing brand image campaigns for Bank of America, Microsoft, Hewlett-Packard, Timberland, McGraw-Hill, and Sprint, and is widely known for his sports marketing expertise on behalf of clients such as the NFL, NHL, NASCAR, PGA of America, LPGA, AVP Pro Beach Volleyball, Turner Broadcasting System, and Sports Illustrated. Other notable clients throughout his career have included: AT&T, Avon, Bausch & Lomb, Delta Air Lines, Gillette, Kodak, Lexus, M&M/Mars, Napster, Pennzoil, Quaker State, Rolex, and Swiss Army Brands, among others.

Nobs serves on the Board of Directors of The Giving Back Fund, a national charity specializing in helping celebrities increase the impact of their charitable giving, Paralysis Project of America and Phoenix Regional Sports Commission. He is a graduate of Westminster College in Pennsylvania and began his career as a newspaper reporter for the Pittsburgh Post-Gazette and South Hills Record.

Bob Johnson, Director of Channel Sales, Americas for Freescale Semiconductor

Bob Johnson is Director of Channel Sales, Americas for Freescale Semiconductor. Prior to accepting this position in Q4 2011 he was the Director of Marketing for the Americas’ where he led the creation of Freescale’s Product Longevity Program and www.imxcommunity.org among other key developments.

Previous to joining Freescale in 2003, Bob was with Advanced Micro Devices (AMD) managing distribution sales. Before that, he held management positions at Motorola Semiconductor and ON Semiconductor in Technical Field Sales, Channel Sales, Supply Chain, Market Development, Product Line Management and Application Engineering Management disciplines.

Bob has more than 25 years of semiconductor management experience focused on memory, mi­crocontroller, microprocessor, analog, logic, discrete, optoelectronics and MEMS technologies. He understands the power of Freescale’s IP and portfolio and is a patent holder entitled: Liquid Level Sensing Device And Method, using Freescale’s touch sensing technology.

Bob attended Arizona State University and holds a Bachelor of Science degree in Purchasing and Material Management.

Location:

Scottsdale International Auto Museum
In The Scottsdale Pavillions
9119 E. Indian Bend Road
Scottsdale, AZ 85250

Be sure to register today!

BMA Members: $20
Non-Members: $40

Cancellation Policy: Cancellations made before 5 p.m. the Friday before an event will be refunded at the full price. No refunds will be made after this time.