5/31/2017 – Masters of B2B Conference – Change by Design

  • 5/31/2017 – Masters of B2B Conference – Change by Design

    In today’s challenging business environment, success requires a persistent focus on change management. By exploring news ways to deliver customer service, strengthen customer interactions, and introduce new products to new markets, organizations can maint...

    When: ( Add to Calendar 2017-05-31 :00 2017-05-31 :00 America/Phoenix 5/31/2017 – Masters of B2B Conference – Change by Design In today’s challenging business environment, success requires a persistent focus on change management. By exploring news ways to deliver customer service, strengthen customer interactions, and introduce new products to new markets, organizations can maint... 301 E North Water Street; Chicago, IL 60611 Phoenix B2B Marketing Association bmaphoenix@gmail.com )

    Wednesday, May 31, 2017

    Where: ( view map )

    301 E North Water Street; Chicago, IL 60611

In today’s challenging business environment, success requires a persistent focus on change management. By exploring news ways to deliver customer service, strengthen customer interactions, and introduce new products to new markets, organizations can maintain a distinct competitive edge and grow the bottom line. The 2017 Masters of B2B Marketing Conference, presented by the ANA’s Business Marketing, will provide the know-how you need to create a vision for change that brings about far-reaching benefits for companies and customers alike. Here’s what’s planned:

  • Day 1: The business risks of maintaining the status quo, and why change demands that employees learn new skills and exercise their creativity to the benefit of the organization.
  • Day 2: The success factors that drive change and make it stick, as well as marketing’s role in making change happen.
  • Day 3: Practical steps, guides, and ideas to help you take the first step in the change journey, based on the critical insights from the first two days.

This great learning and networking event, the largest of its kind in the world, brings together the brightest minds in business marketing. It also includes the annual B2 Awards Gala, which recognizes some of the top-performing business marketers in the industry.

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