3/27/18 – Mind the Marketing Gap

  • 3/27/18 – Mind the Marketing Gap

    The BMA and AMA Phoenix Present: Mind the Marketing Gap 2018 Arizona B2B Marketing Summit Finding gaps in your marketing efforts? As marketing continues to evolve with advanced technologies, methods, and channels...

    When: ( Add to Calendar 2018-03-27 13:00:00 2018-03-27 17:00:00 America/Phoenix 3/27/18 – Mind the Marketing Gap The BMA and AMA Phoenix Present: Mind the Marketing Gap 2018 Arizona B2B Marketing Summit Finding gaps in your marketing efforts? As marketing continues to evolve with advanced technologies, methods, and channels... 6333 North Scottsdale Road Scottsdale, AZ 85250 Phoenix B2B Marketing Association bmaphoenix@gmail.com )

    Tuesday, March 27, 2018 1:00 pm-5:00 pm

    Where: ( view map )

    6333 North Scottsdale Road Scottsdale, AZ 85250

The BMA and AMA Phoenix Present: Mind the Marketing Gap

2018 Arizona B2B Marketing Summit

Finding gaps in your marketing efforts?

As marketing continues to evolve with advanced technologies, methods, and channels to improve how we promote and sell, we are now faced with gaps that need to be addressed to realize optimal performance from our marketing efforts. In this highly-valuable half-day summit, you will hear innovative strategies and expert guidance from top marketing B2B leaders on how you can bridge the gaps in critical areas of your marketing and leverage the latest marketing trends to accelerate your performance and results.

Sessions

Keynote:

Bridging the Gap Between Data and Content with Engagement Science

Speaker:

Gary Skidmore, CEO/Chairman, Aberdeen

 

Session 1:

The 4 Big B2B Data Gaps and How to Fill Them

Speaker:

John Coe, Co-Founder and President, B2BMarkeitng.com

 

Session 2:

Nurturing and Engagement Strategies that Bridge the Gap between Account-Based Marketing and Account-based Selling

Speakers:

Michelle Cirocco, Head of Marketing, Televerde

Ashly Hughes, Demand Generation Strategist, Televerde

 

Session 3: Panel Discussion

Leveraging Trends to be a Better B2B Marketer in 2018 and Beyond

Moderator:

Renee Yeager, Founder, CEO, Yeager

Panelists:

Mike Barbeau, Vice President, Growth, Tallwave
Jen Spencer, Vice President of Sales and Marketing, SmartBug Media
Michael Davis, Vice President of Strategic Services, LeadMD
Kristin Hege, President, WiredPR

 

So… open your calendar and SAVE THE DATE of March 27, 2018 and join us at the Hilton Scottsdale for the first annual B2B Marketing Summit.

At the end of the day at 5:00pm-6:00pm, enjoy networking and Happy Hour with your many marketing friends and colleagues.

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