Account Based Marketing: What’s Next For B2B?

  • Account Based Marketing: What’s Next For B2B?

    Account-based marketing (ABM) is more than a buzzword – it’s quickly becoming the strategy of choice for marketers who are looking to improve their marketing effectiveness. From smarter more focused communications to better alignment with sales, ABM is he...

    When: ( Add to Calendar 2017-02-23 16:00:00 2017-02-23 18:00:00 America/Phoenix Account Based Marketing: What’s Next For B2B? Account-based marketing (ABM) is more than a buzzword – it’s quickly becoming the strategy of choice for marketers who are looking to improve their marketing effectiveness. From smarter more focused communications to better alignment with sales, ABM is he... 1475 N Scottsdale Rd, Scottsdale, AZ 85257 Phoenix B2B Marketing Association bmaphoenix@gmail.com )

    Thursday, February 23, 2017 4:00 pm-6:00 pm

    Where: ( view map )

    1475 N Scottsdale Rd, Scottsdale, AZ 85257

Account-based marketing (ABM) is more than a buzzword – it’s quickly becoming the strategy of choice for marketers who are looking to improve their marketing effectiveness. From smarter more focused communications to better alignment with sales, ABM is helping to elevate the role of marketing in delivering greater business value.

Join us on February 23rd to hear our expert panel discuss what you need to know to implement an effective ABM strategy for your business, including:

– Why ABM is so hot right now

– How B2B companies implementing ABM

– Key success factors for building your ABM strategy

– Best practices used by top companies

– Building your marketing team to support ABM

– And much more

You’ll also have the opportunity to ask the panel questions and share best practices with other marketers.

We look forward to you joining us for this exciting conversation!

 

Our Panelists:

Justin Gray is a serial entrepreneur serving currently as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy having implemented over half of the Marketo user base. He has made a career of launching successful companies and scaling them to success. In addition to LeadMD, Justin is also the Co-Founder of PaidSuite, a SaaS payment technology provider, and Greyson Organics, an organic farm in rural Missouri he co-owns and operates with his father. Justin’s most recent endeavor is co-founding an ed tech startup currently still in stealth mode to distribute the wealth of best practices LeadMD has created. The online education solution is focused on revolutionizing the way marketers are educated, credentialed and matched with employers via ‘career-based’ learning.

Brandon Redlinger is the Director of Growth at Engagio, the Account Based Everything platform that orchestrates human connections. He is passionate about the intersection between tech and psychology, especially as it applies to growing businesses.

Sangram Vajre has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He’s the author of Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel.

 

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