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ANA Business Marketing Phoenix

The Place for B2B Marketing Education, Connections & Growth

1/23/18 – The Bots are Coming! Integrating Conversational Commerce & Marketing Automation

  • 1/23/18 – The Bots are Coming! Integrating Conversational Commerce & Marketing Automation

    The Bots are Coming! Integrating Conversational Commerce & Marketing Automation.

    With more than 5 billion active users, messaging is quickly becoming the most ubiquitous form of communication across the planet. This session will explore how brands can leverage the explosive growth in messaging applications by delivering services via chatbots, and how to integrate conversational marketing into existing nurture campaigns.

    When: ( Add to Calendar 2018-01-23 16:00:00 2018-01-23 18:00:00 America/Phoenix 1/23/18 – The Bots are Coming! Integrating Conversational Commerce & Marketing Automation With more than 5 billion active users, messaging is quickly becoming the most ubiquitous form of communication across the planet. This session will explore how brands can leverage the explosive growth in messaging applications by delivering services via chatbots, and how to integrate conversational marketing into existing nurture campaigns. 221 East Indianola Avenue, Phoenix, AZ 85012 Phoenix B2B Marketing Association bmaphoenix@gmail.com )

    Tuesday, January 23, 2018 4:00 pm-6:00 pm

    Where: ( view map )

    221 East Indianola Avenue, Phoenix, AZ 85012

With more than 5 billion active users, messaging is quickly becoming the most ubiquitous form of communication across the planet. This session will explore how brands can leverage the explosive growth in messaging applications by delivering services via chatbots, and how to integrate conversational marketing into existing nurture campaigns.

This session will cover:

  • Use Cases: Understanding when Chatbots Can Augment the Customer Experience
  • Key Principles of Conversational UI
  • Rethinking the Nurture Campaign with Chatbots
  • Rules-Based vs. AI-Driven Chatbots
  • Strategies for a Successful Chatbot Implementation

 

 

 

 

 

Speaker:

Rebecca Clyde

CXO of Ideas Collide

Co-Founder of Botco.ai

Co-Founder of the Phoenix Chapter of Girls in Tech

Rebecca Clyde is the co-founder of Botco.ai, a conversational marketing startup that enables businesses to engage customers with AI-enabled chatbots. With more than 20 years in digital marketing in the technology industry, she is passionate about advancing women in tech. Prior to Botco.ai Rebecca founded a digital marketing agency, Ideas Collide, now in its 13th year serving global enterprise clients. She was previously a digital strategist at Intel and holds an MBA from Arizona State University. Rebecca was recently recognized as the 2016 ATHENA Businesswoman of the Year in the private sector by the Greater Phoenix Chamber of Commerce.

Audience:

  • Marketing Professionals including
    • Director
    • Operations
    • Demand Generation
    • IT/Developers

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