Redefining Engagement: How Can B2B Businesses Use Influencer Marketing?

  • Redefining Engagement: How Can B2B Businesses Use Influencer Marketing?

    Influencer Marketing is being touted as delivering the highest return on investment of any marketing strategy. If you're not tapping into this latest digital media approach for your B2B marketing efforts, you should be. At this informative and entert...

    When: ( Add to Calendar 2017-03-21 16:00:00 2017-03-21 18:00:00 America/Phoenix Redefining Engagement: How Can B2B Businesses Use Influencer Marketing? Influencer Marketing is being touted as delivering the highest return on investment of any marketing strategy. If you're not tapping into this latest digital media approach for your B2B marketing efforts, you should be. At this informative and entert... Aunt Chiladas Squaw Peak, North Dreamy Draw Drive, Phoenix, AZ, United States Phoenix B2B Marketing Association bmaphoenix@gmail.com )

    Tuesday, March 21, 2017 4:00 pm-6:00 pm

    Where: ( view map )

    Aunt Chiladas Squaw Peak, North Dreamy Draw Drive, Phoenix, AZ, United States

Influencer Marketing is being touted as delivering the highest return on investment of any marketing strategy. If you’re not tapping into this latest digital media approach for your B2B marketing efforts, you should be. At this informative and entertaining event, our expert panel will bring you up to speed on what you need to know and how to get started building your own influencer initiative, including:
What influencer marketing is
What defines an influencer
Your best approach to develop influencer relationships
How to structure an influencer effort
Resources to track and manage your efforts
Our Panel of Experts Includes:

Beth Cochran, CEO, WiredPR

Beth Cochran is the co-founder and CEO of Wired PR, a PR and content marketing firm that specializes in working with technology and BtoB brands. She is also the founder of SuccessLab, an online resource and mastermind group for entrepreneurs, and serves as a mentor to startups at SeedSpot.

Kathy Sacks, Founder & CEO, Coleap

Kathy Sacks is an experienced executive and founder with a proven path of enabling growth and market leadership from startup to scale in software, media and marketing. Growth-focused, company builder and internet leader, I’m focused on the intersection of problems and solutions for pioneering companies. Today Kathy helps founders lead movements through my consultancy, COLEAP. She invests in and advises startups. She is also an active board member, as well as writer and thinker on leadership, growth and entrepreneurship at www.kathysacks.com. Kathy is deeply interested in stories and how we craft and tell the ones that move people and markets to action.

Joe Sinkwitz, Co-founder & CEO, Intellifluence

Currently CEO of influencer marketing network Intellifluence and Principal of boutique search agency Digital Heretix, Joe Sinkwitz brings 20 years of digital marketing experience to the conversation. From ranking in the most competitive industries to helping some of the largest B2B firms learn to use influencer marketing, he is always seeing angles.

Moderator

Renee Yeager, Founder & CEO, Yeager Marketing

Renee Yeager is founder and managing partner at Yeager, a B2B marketing firm that develops results-driven marketing strategies, campaigns, and content for the world’s leading technology companies. A marketer for more than 25 years, Reneehas led marketing teams and strategic initiatives for numerous global companies and has a track record of developing smart and effective programs that consistently exceed expectations. Renee was named a 2015 Executive of the Year: Marketing, Advertising, and PR by the American Business Awards. She is an active contributor to Entrepreneur, Forbes Agency Council, and a variety of marketing publications and is a sought-after expert on B2B marketing.

Please join us on March 21 for this exciting event!

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