Are you struggling to figure out why your website and social media strategies don’t seem to be as effective as in the past?

Attend this session to learn how the major search engine algorithms and social media sites are changing and what you can expect in the near future. Also learn:

  • How search engine optimization is changing in 2010
  • What the coming merger of Bing and Yahoo search results mean for SEO
  • How the most popular social media sites are changing and how it impacts SEO efforts
  • How to leverage your existing content strategy to fuel your online marketing success

Sheila Kloefkorn, President, KEO Marketing

As President of KEO Marketing (www.keomarketing.com) a Phoenix-based online agency, Sheila is responsible for developing comprehensive online solutions for businesses of all sizes across the U.S. and more than 100 countries. Companies that Sheila has provided online strategy for include General Motors, FedEx, Profiles International, Esselte Corporation, Avnet, and many more. Prior to founding KEO Marketing, she was VP of Operations with a New York based agency, which helped Fortune 1000 clients, including brands like L’Oreal, Motorola, Best Buy, and Disney, among others, reach 18-25 year olds through innovative traditional and online programs. She held senior positions with iCrossing, served as President of the Phoenix Chapter of the American Marketing Association and was the founding Co-Chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ).

Fionn Downhill, CEO and President, Elixir Interactive

Fionn is involved in the advancement of search engine marketing and is a strong advocate for best business practices in the industry. She is past board member of the Search Engine Marketing Professional Organization (SEMPO). She is a founding member and past chair of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is a frequent speaker on Search Engine Marketing and is actively involved in the Search Engine Marketing community. Fionn is a Search Engine Watch subject matter expert and writes a very successful column “The Business of Search.” She has presented to AD-Tech, Search Engine Strategies, SMX Expo, Searchnomics, AMA, Society for Women Engineers to name a few.