Public Relations has always been a critical communications channel for business marketers to raise visibility and credibility for their company, products, services and people. Over the last several years, the web has had tremendous influence on public relations. Social media tools have created new ways for companies to engage with their customers. Creation and syndication of content has become an important driver of search marketing, lead generation and other marketing strategies. For many companies, public relations has become a critical way of delivering a constant stream of fresh, compelling content to the marketplace.

Join BMA for a panel discussion where we will get perspectives on all aspects of digital B2B public relations. Hear about what works and what doesn’t. Find out what digital techniques and tools you must utilize in order to make public relations an effective part of your marketing mix.

Moderator:

Adam Kress – New Media Editor, The Phoenix Business Journal

Adam Kress is an award-winning multimedia journalist who’s been a reporter and editor at the Phoenix Business Journal for the past nine years. Kress is currently New Media Editor for the paper. Kress manages the paper’s website, phoenix.bizjournals.com, and has also developed the paper’s social media presence. For the past four years Kress has served on the Board of Governors for the Rocky Mountain chapter of the National Academy of Television Arts & Sciences. As part of those duties, he’s the alternate trustee for the board.

Panelists:

Mark Molzen – Manager, Issues & Corporate Social Responsibility, CenturyLink

Mark Molzen is the issues and corporate social responsibility manager for CenturyLink, a Fortune 500 business and third largest telecommunications company in the United States. CenturyLink has more than 47,000 colleagues in North America, Europe, and Asia. Mark serves as a company-wide communications resource for issues management, multicultural public relations and corporate social responsibility. CenturyLink has annual total revenues of more than $18 billion.

Christine Dotts – Director, Corporate Reputation & Policy Communications, Intel

Christine Dotts manages Intel Corporation’s public relations efforts focused on corporate reputation and global public policy. In this role, Christine led hosted visits by President Barack Obama twice since early 2011 in both Oregon and Arizona for nationally-televised speeches, showcasing the Intel’s positive impact on U.S. education and economic recovery. Christine has been with Intel in marketing and public relations roles for 14 years and has over 20 years of experience in the PR, marketing and branding disciplines

Sonia Bovio – Senior Vice President, Brodeur Partners

Sonia Bovio is the senior counselor and leader for Brodeur Partners’ Phoenix office. Brodeur Partners is a strategic communications group specializing in public relations, branding and communications. Her team provides public relations and communications consulting for some of the agency’s largest business-to-business and consumer clients in the information technology, energy/clean tech, mobile applications and global supply chain industries.

Malcolm Atherton – Account Manager, PR Newswire

Prior to joining PR Newswire, Malcolm Atherton spent the last 7+ years working within the corporate communications, social media, and marketing space with Business Wire and Thomson Reuters where he helped companies and agencies of all sizes realize their investor and marketing communications /PR goals and objectives.

Location:

ASU SkySong
1475 N. Scottsdale Road
Scottsdale, Arizona 85257

Be sure to register today!

BMA Members: $20
Non-Members: $40

Cancellation Policy: Cancellations made before 5 p.m. the Friday before an event will be refunded at the full price. No refunds will be made after this time.