• ANA Phoenix Facebook
  • ANA Phoenix Twitter
  • ANA Phoenix LinkedIn
ANA Business Marketing Phoenix

The Place for B2B Marketing Education, Connections & Growth

What’s Next For B2B Marketing? Trends To Watch For 2017

  • What’s Next For B2B Marketing? Trends To Watch For 2017

    Marketing is on an evolutionary path. There are now more ways than ever to reach and engage with customers, as well as innovative new tools, technologies and trends that are changing the game for forward-thinking marketers. Join us on November 15th t...

    When: ( Add to Calendar 2016-11-15 16:00:00 2016-11-15 18:00:00 America/Phoenix What’s Next For B2B Marketing? Trends To Watch For 2017 Marketing is on an evolutionary path. There are now more ways than ever to reach and engage with customers, as well as innovative new tools, technologies and trends that are changing the game for forward-thinking marketers. Join us on November 15th t... 1475 North Scottsdale Rd, Suite 301; Scottsdale, AZ 85257 Phoenix B2B Marketing Association bmaphoenix@gmail.com )

    Tuesday, November 15, 2016 4:00 pm-6:00 pm

    Where: ( view map )

    1475 North Scottsdale Rd, Suite 301; Scottsdale, AZ 85257

Marketing is on an evolutionary path. There are now more ways than ever to reach and engage with
customers, as well as innovative new tools, technologies and trends that are changing the game for
forward-thinking marketers.

Join us on November 15th to hear our panel discuss the hottest marketing trends in B2B and what
to consider as you build your 2017 marketing plans. Our panel will feature these experts:
– Kendall Matthews, CMO of AppointmentPlus
– Julie Garcia, Riverbed
– Jenna Beck, former VP Global Marketing AFSI

Panelists will discuss:
– 2016 lessons learned
– Digital vs. traditional marketing – what’s really working in B2B?
– The impact of social media
– Apps, platforms and tools that are game-changers
– New strategies and trends to be watching for 2017

You’ll also have the opportunity to ask the panel questions about your own research strategies and
challenges, and share best practices with other marketers.

We look forward to you joining us for this exciting conversation!

More Events

6/21/18 – The Role of Traditional Public Relations in SEO

In this session, we explore how we best EARN editorial links – from high-traffic, respected websites, and the outreach that effective link building requires. We’ll also discuss current organic search best practices and how they fit hand-in-glove with communications strategy.

6/12/18 – MarTech and the Human Connection

Join ECENTA Digital's Vice President and General Manager Bruce Petillo as he reveals the Digital Engagement Continuum, a methodology that helps the marketer balance strategy with enabling technologies to create more meaningful customer experiences.

3/27/18 – Mind the Marketing Gap

The BMA and AMA Phoenix Present: Mind the Marketing Gap 2018 Arizona B2B Marketing Summit Finding gaps in your marketing efforts? As marketing continues to evolve with advanced technologies, methods, and channels...

4/24/18 – Building a Brand Story: Crafting Your Company Story and Value Proposition

Have you ever seen the Valentine’s Day release of Cisco’s ASR 9000? This humorous take on how to spoil your sweetheart wouldn’t be possible without a concrete grasp of the Cisco value proposition and solid knowledge of their IT audience. Join Robyn Itule of Insight for this interactive BMA session and learn how to create core brand statements and a compelling brand story with your customer at the center of it all.