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ANA Business Marketing Phoenix

The Place for B2B Marketing Education, Connections & Growth

09/26/2017 – How to Win at B2B Email Marketing

  • 09/26/2017 – How to Win at B2B Email Marketing

    Email Marketing

    Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign. Adam’s presentation will take attendees through all aspects of an email program, ...

    When: ( Add to Calendar 2017-09-26 16:00:00 2017-09-26 18:00:00 America/Phoenix 09/26/2017 – How to Win at B2B Email Marketing Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign. Adam’s presentation will take attendees through all aspects of an email program, ... 7135 E Camelback Rd, Suite #360; Scottsdale, AZ 85251 Phoenix B2B Marketing Association bmaphoenix@gmail.com )

    Tuesday, September 26, 2017 4:00 pm-6:00 pm

    Where: ( view map )

    7135 E Camelback Rd, Suite #360; Scottsdale, AZ 85251

Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign.

Adam’s presentation will take attendees through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing, and analysis. It will provide insight, tactics, tips, and takeaways that attendees can implement to improve campaigns for their business.

How can you win at B2B email marketing? Attend this presentation and learn

– Why Email = Winning

– How to set and achieve goals

– How to collect, manage and grow a high quality, engaged, and responsive contact list

– Why B2B emails don’t have to be boring

– How to create messaging that is relevant, personalized, and actionable

– Why testing is key to winning

– How to get results that matter

Adam’s book How To Win at B2B Email Marketing: A Guide To Achieving Success will be available for purchase at the event for $10 (50% off cover price). Sign up for updates at http://b2bemailmarketingbook.com.

 

Adam’s Biography:

Adam Q. Holden-Bache is the author of “How to Win at B2B Email Marketing: A Guide to Achieving Success.” Adam’s book guides readers through all aspects of a B2B email program, including strategy, data, design, delivery, testing, and analysis.

Adam currently serves as Director, Email Marketing at Enventys Partners. Adam oversees the email marketing strategy, production, execution, and analysis of email marketing campaigns with the objective of meeting and exceeding internal and client marketing goals. Prior to Enventys Partners, Adam was CEO of Mass Transmit, a B2B digital marketing agency, which he sold to Striata in 2015.

Adam is actively involved in professional development in the marketing industry thought the ANA’s Business Marketing Association and serves as President of the BMA Carolinas chapter.

Visit Adam’s book web site at http://b2bemailmarketingbook.com and connect with him on Twitter and LinkedIn.

 

 

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